ROI Answers the Question: ______________________________

Q5: If your objective involves a percent change,

Q6: You might evaluate a _ objective by

Q7: How might you show a link between

Q8: Evaluation is not possible without _.<br>A) budgets<br>B)

Q9: Evaluation is about _ and _.

Q10: Social evaluations are a form of _

Q11: Outcome objective might seek to hit a

Q12: Evaluating can help to improve future strategic

Q14: Data can speak for itself in reports.

Q15: The ultimate goal of strategic communication is