Question 1

_____________ infographic shows realistic concepts.

Accepted Answer

A)  radiate 
B)  pictorial 
C)  display 
D)  abstractions 
A)  radiate 
B)  pictorial 
C)  display 
D)  abstractions

Question 2

Objectives and target segments can serve as ___________ to prevent drifting from the original intentions of your strategic communication effort.

Accepted Answer

A)  boundaries 
B)  markers 
C)  touchstones 
D)  reminders 
A)  boundaries 
B)  markers 
C)  touchstones 
D)  reminders

Question 3

___________ develops messages that address threats and/or leverage opportunities.

Accepted Answer

The answer of ___________ develops messages that address threats and/or...

Question 4

The use of a two-sided argument is an example of what persuasion factor?

Accepted Answer

A)  source 
B)  message 
C)  media/channel 
D)  receiver 
A)  source 
B)  message 
C)  media/channel 
D)  receiver

Question 5

Why is informing easier that persuasion?

Accepted Answer

Informing is generally considered easier

Question 6

Sticky ideas are ones people remember. ___________ messages can be memorable.

Accepted Answer

A)  uneven 
B)  mundane 
C)  value-based 
D)  unexpected 
A)  uneven 
B)  mundane 
C)  value-based 
D)  unexpected

_____________ infographic shows realistic concepts.

Objectives and target segments can serve as ___________ to prevent drifting from the original intentions of your strategic communication effort.