Sticky Ideas Are Ones People Remember

Q16: Persuasion seeks to create _.<br>A) change<br>B) understanding<br>C)

Q17: Why is there value in a third

Q18: People remember messages that help to fill

Q19: _ is providing reasons why the argument

Q20: Why is mobilizing information important in a

Q21: _ infographic shows realistic concepts.<br>A) radiate<br>B) pictorial<br>C)

Q22: Objectives and target segments can serve as

Q23: _ develops messages that address threats and/or

Q24: The use of a two-sided argument is

Q25: Why is informing easier that persuasion?