Exam 11: International Marketing

An upward shift in price may be a deliberate action by a competitor to change its image and prestige associated with its brand.

It is difficult to develop marketing synergies across countries because

Reasons for using shorter channels include

What are country-of-origin effects, and how can they be utilized to an international company's advantage?

International marketing functions include

Final consumers buy goods and services for

Why is it difficult to standardize process across markets?

When companies buy goods and services to make other items for sale to consumers, it is called final consumption.

Customer relations management can be used for

In developing a comprehensive marketing strategy, international companies have to coordinate the various activities to achieve synergy among the variables.

Channel members perform different functions including

The following shifts in the environment affect prices

International companies track the success of their marketing programs by

Price changes, especially reduction in prices are not matched by competitors.

The number of intermediaries used by an international company depends on

An integrated marketing communication program is a comprehensive plan that evaluates the strategic roles of a variety of communication initiatives in its overall program.

The key marketing variables are price, promotion, distribution, and manufacturing.

What are the differences between final and industrial consumers?

Personal selling is the most effective communication medium because

In international markets, cultural factors have limited influence on consumers' choice of goods and services.