Exam 11: International Marketing

Goods are intangible items that need to be consumed immediately.

A streamlined communication program should be able to inform potential consumers

International companies use a variety of communication initiatives including advertising, sales promotions, and retailing.

When international companies offer the same product using the exact same marketing program, the strategy is called standardization.

Marketing is defined as an organizational function that transports goods and services.

In international marketing, it is difficult to establish direct channels.

Services are tangible items that can be stored for later consumption.

Price is a critical variable in international marketing as it is used for attracting consumers and also for gaining competitive advantage.

What are the benefits of standardization?

Distribution is essential for

A target market is defined as a specific segment(s) within a potential market that is defined through a set of variables that can be identified and reached and contains the most likely adopters of a given product or service.

Country-of-origin is the effect of increased promotional spending by an international company to make its products more attractive to consumers.

Marketing variables include

Marketing as a process delivers value to its customers.

What is customer relations management?

What are the differences between products and services?

Some of the basic steps in communications strategies include

A product attribute is defined as the impact of its brand name.

The marketing environment is made up of all the forces that exert influence on a company's activities.

Services have the following characteristics