Exam 16: Empirical Research: Survey Research

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The principle where "if there are many solutions to a problem, the simplest solution is usually the best" is called __________.

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C

What are the steps to be followed in questionnaire design?

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The steps to be followed in questionnaire design are as follows:

1. Define the purpose: Clearly define the purpose of the questionnaire and what information you hope to gather from it.

2. Identify the target audience: Understand who will be responding to the questionnaire and tailor the questions accordingly.

3. Choose the type of questions: Decide whether you will be using open-ended questions, closed-ended questions, or a combination of both.

4. Draft the questions: Write clear, concise, and unbiased questions that are easy for the respondents to understand.

5. Organize the questions: Arrange the questions in a logical order and consider the flow of the questionnaire.

6. Pilot test the questionnaire: Test the questionnaire on a small sample of the target audience to identify any issues or confusion with the questions.

7. Revise and finalize: Based on the feedback from the pilot test, make any necessary revisions to the questionnaire and finalize the questions.

8. Consider the format: Decide on the format of the questionnaire, whether it will be paper-based, online, or conducted in person.

9. Consider the layout: Pay attention to the layout and design of the questionnaire to make it visually appealing and easy to navigate.

10. Pretest the questionnaire: Conduct a final pretest of the questionnaire to ensure that it is ready for distribution.

By following these steps, you can create a well-designed questionnaire that will effectively gather the information you need from your target audience.

Which of the following is a NOT characteristic of survey research?

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The group of people who actually are measured by the survey is called a __________.

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The use of color pink or white for survey questionnaires usually results in higher response rates.

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Even things like questionnaire color might influence the response rate.

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To counteract researcher bias, some researchers use the double-barrel technique, in which neither subjects nor researchers know whether a given subject belongs to the control group.

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A stamped outgoing usually results in a lower response rate.

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__________ is two questions disguised as one (e.g., Cars should be faster and safer-agree or disagree?)

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Mail surveys usually have a low response rate.

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Which of the following is a software that can be used to design surveys?

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Survey research presents very few geographic restrictions.

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Which of the following is/are ways to improve response rates for surveys?

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Results of a survey can never be generalized.

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Software such as __________ can be used to not only design surveys but also to collect and analyze data online and report results.

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Survey research is an example of qualitative research.

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Which of the following is an advantage of survey research?

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List five guidelines for questionnaire design.

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