Exam 17: Sampling

Which of the following research techniques usually uses the smallest sample size?

Using college students for research a study on the effects of media violence on general population is an example of snowball sampling.

The degree to which a sample differs from the population is called Sampling Error.

Keeping the size of the clusters small in a cluster sampling reduces the sampling error.

The sampling method where individuals are selected in groups rather than one at a time is called __________.

The sampling technique where respondents are asked to recommend the study to their friends and relatives is called __________.

The sampling method where respondents are drawn on the basis of a characteristics such as age, gender or income in order to get an adequate representation of a subsample is called __________.

Quota sampling is similar to stratified sampling except for randomization.

__________ sampling is used when researchers identify specific characteristics of a population that match quite well with the purpose of research.

In the figure below, X represents?

The sampling technique where researchers identify specific characteristics of a population that match quite well with the purpose of research is called __________.

Sample is the group of people a research selects to participate in his or her research.

The group of people who actually are measured by the survey is called a __________.

The sampling technique that is similar to stratified sampling except without randomization is called __________.

The sampling method where randomly selected qualified respondents are asked to refer friends, relatives etc. is called

All of the following are things to consider while selecting samples EXCEPT:

The sampling technique where researchers use readily available samples that are nonrepresentative of populations is called __________.

Snowball sampling is also called convenience sampling.

Define sample, sampling frame, and population.

In advertising and PR, the tolerance for error is a bit higher as 95% confidence level is considered acceptable.