Exam 1: Needs for Research in Advertising and Public Relations

"I just know that my design works" is an example of knowing by:

Research in advertising and public relations offers instant credibility

__________is an attempt to gather, analyze, interpret, and present information with the goal of solving strategic communication problems for businesses and non-profits.

Which of the following is an example of applied research?

List five benefits of conducting advertising and public relations research.

Most research in advertising and public relations is basic or pure in nature

Copytesting is an example of what type of research?

Industry professionals conduct basic research.

Predictive research can also help predict changes in environment and economy.

Method of tenacity assumes that something is true because it has always been true.

__________ is a type of research that establishes changes in environment and economy in the future.

"My grandfather spent 5% of sales on advertising, my father spent 5% of sales on advertising, it has worked for both so I will spend 5% of sales on advertising" is an example of knowing by:

Method of intuition assumes that something is true because it has always been true.

University professors mostly conduct basic or pure research.

Copytesting is an example of basic research

"It is impossible to get an A on a college test-my professor said so" is an example of knowing by:

Which of the following are negative rationale for conducting advertising and public relations research?

Which of the following is NOT an advantage of research in advertising and public relations

Basic research addresses pragmatic and specific business or communication problems

Which of the following is an example of basic research?