Exam 8: Consumer Culture

Which of the following represents how disparate one nation is from another in terms of their CSVs?

BRIC is an acronym that refers to the collective economies of Brazil, Russia, India, and _____.

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. Unlike Walmart stores in the United States, stores in China have rather large seafood markets located within each store. Consumers can purchase squid and octopus for dinner because consumers there like to eat that. So while Walmart's marketing strategy may be global, it varies marketing tactics at the local level to better serve its customers. Walmart is practicing _____.

Which of the following is the Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal?

Coca-Cola markets its product using the same strategy worldwide, but changes are made when implementing the marketing tactics to reflect the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____.

Which of the following is an institution that is responsible for communicating the CSV through both formal and informal processes from one generation to another?

The idea that marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is called _____.

Many immigrants that move to other countries often live by others from their native country. In fact, some immigrants never learn the language of the new country, such as Cubans in south Florida in the United States or Turks in Germany and France. This is because they feel a sense of belonging to the culture of their ethnic origins, which is a phenomenon known as _____.

Countries with relatively high CD scores are more similar and thus tend to value the same types of consumption experiences.

Which CSV dimension captures distinctions existing in societies based on mannerisms typically associated with male traits such as valuing assertiveness and control?

Which type of communication is the transfer of information through either the literal spoken or written word?

Women's traits tend to vary more from nation to nation than do those of men.

Define core societal values (CSV) and discuss any three described in Chapter 8.

Enculturation represents the way a person learns his or her native culture.

Generally, Western societies tend to be more collectivistic, whereas Eastern nations tend to be more individualistic.

Eating turkey on Thanksgiving in the United States is an example of a tradition.

Children generally become acculturated more quickly than adults.

Which of the following terms is used to refer to the close similarity in values between Canada, Australia, New Zealand, and the United States?

BRIC is an acronym that refers to the collective economies of Britain, Russia, India, and Canada.

Explain the meaning, if any, your native culture gives to the following and describe the traditions, if any, associated with the object or activity: (1) ring (2) school graduation (3) a specific number (4) four-leaf clover (5) red dot on forehead (6) head covering (7) love (8) a specific type of animal