Exam 8: Consumer Culture

In _____ nations, those with less status must show deference to those with greater status.

The 2011 Chinese New Year is the year of the rabbit. So many Chinese consumers are purchasing bunnies as pets, thinking they will bring luck and prosperity to them. Cultures in which superstitions and myths play a big role tend to be high on which CSV dimension?

The symbolic meaning of objects affects gift giving from culture to culture.

Mitch is a sales representative for Caterpillar, the world's largest manufacturer of heavy equipment. He is moving to China because of the rapid expansion in that country and the opportunity it offers Caterpillar. He is undergoing extensive training, however, because business is conducted differently in China compared to the U.S. For example, Mitch is learning that business people in China expect a salesperson to develop a relationship with them before they ever discuss business, which is a practice called _____.

John's U.S. law firm transferred him to their office in Beijing, China for three years. During that time, John came to learn the Chinese culture. What is the process by which John came to learn this new culture called?

Consumer _____ can be thought of as commonly held societal beliefs that define what is socially gratifying.

_____ is a socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions.

_____ involves learning through observation and the active processing of information about lived, everyday experience.

Variations of a common language are called _____.

Facial expressions, posture, gestures, voice, and arm position are examples of _____.

Translational parity exists when two phrases share the same precise meaning in two different cultures.

CANZUS is an acronym that refers to the close similarity in values between Canada, Australia, New Zealand, and the United States.

Many French people believe that French wine is superior to wine produced in any other country. This is an example of _____.

Consumer culture is commonly held societal beliefs that define what is socially gratifying.

The degree to which consumers feel a sense of belonging to the culture of their ethnic origins is known as _____.

Rules that specify the appropriate behavior in a given situation within a specific culture are called cultural _____.

Power distance is the extent to which authority and privilege are divided among different groups within society and the extent to which these facts of life are accepted by the people within the society.

_____ represent a commonly agreed upon consensus about the most preferable ways of living within a society.

Define cultural norm and cultural sanction and discuss the cultural norms and sanctions regarding behavior on social networking sites, such as Facebook and Twitter.

Karen is learning about a foreign culture by examining the literal spoken and written word of that culture's language. On which element of communication is Karen concentrating?