Exam 8: Consumer Culture

Shaping is a socialization process by which consumers' behaviors slowly adapt to a culture through a series of rewards and sanctions.

Explain the concept of glocalization and give and example of how marketers can apply it.

Which of the following represents physical characteristics that describe the physical environment and habitat of a particular place?

The quartet of institutions that are responsible for communicating the CSV through both formal and informal processes from one generation to another is: family, school, church, and media.

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. If you were hired by Walmart and were sent to manage stores in another country, by which process would you learn the culture of that country?

Most of us don't even realize or think about how we learned the culture in which we live because that's all we've ever known our entire lives. This way in which we learn our own native culture is called _____.

Ethnic grounding is the degree to which consumers feel a sense of belonging to the culture of their ethnic origins.

Reflection is a process of imitating others' behavior.

Theo is looking at how different one nation is from another in terms of their CSVs and learned that the United States is very similar to Australia and the United Kingdom. The approach Theo is using is based on the concept of _____.

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. Which term is used to describe the way of doing business in which parties must first invest time and resources in getting to know one another, and becoming comfortable with one another before consummating any important deal, such as the purchase of the Trust-Mart chain?

A country high in which CSV is uncomfortable with things that are ambiguous or unknown?

In most cultures, individuals committing crimes are punished in some way. These punishments are examples of cultural _____.

The state in which consumers are shown to use numbers to represent quantities the same way across cultures is called _____.

Guanxi is the Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal.

Highly collective societies tend to live in extended families and be very loyal to groups from which they take their identity.

All of the following statements are true regarding China and India EXCEPT _____.

The process by which consumers come to learn a culture other than their natural, native culture is called _____.

National imperialism is the belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products.

Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family.

Role expectations for a given role, such as a student or service provider, appear to be universal across cultures.