Exam 8: Consumer Culture

Culture is a learned process.

WALMART SCENARIO Walmart is the largest retailer in the world with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24-hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. In the United States, Walmart has a incentive system to encourage employees to stand out among their peers and rewards them for doing so. This has worked well in the United States because the U.S. scores high on individualism as a CSV. In which of the following other countries would this incentive system work well?

Wei and her family live in Beijing, and a friend of her parents helped get her son into a prestigious school. These friends now expect renquing from Wei, which means she _____.

What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?

A belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products is called _____.

Cultural distance represents how disparate one nation is from another in terms of their CSVs.

All of the following are elements of nonverbal communication EXCEPT _____.

The masculinity CSV dimension captures distinctions existing in societies based on mannerisms typically associated with male assertiveness and control.

Uncertainty avoidance is the extent to which a culture is uncomfortable with things that are ambiguous or unknown.

The process of learning by imitating others' behavior is known as _____.

Which of the following refers to the extent to which an individual's life is intertwined with a large cohesive group?

Numerical equivalence refers to the state in which consumers are shown to use numbers to represent quantities the same way across cultures.

Penalties associated with performing a nongratifying or culturally inconsistent behavior are called cultural ______.

Environmental factors are the physical characteristics that describe the physical environment and habitat of a particular place.

Which of the following gives an idea of the total size of the consumer market in a country in terms of total buying power?

Rules that specify the appropriate behavior in a given situation within a specific culture are called cultural standards.

Dialects are variations of a common language.

Body language refers to the nonverbal communication cues signaled by somatic (controllable biological) responses.

Which of the following is a phenomenon associated with long-term orientation and is the idea that when someone does a good deed for you, you are expected to return that good deed?

Etiquette represents the customary mannerisms consumers use in common social situations.