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Coca-Cola Markets Its Product Using the Same Strategy Worldwide, but Changes

Question 105

Multiple Choice

Coca-Cola markets its product using the same strategy worldwide, but changes are made when implementing the marketing tactics to reflect the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of _____.


A) imperialism
B) Guanxi
C) glocalization
D) cultural distance
E) acculturation

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