Exam 13: Public Relations and Sponsorship Programs

Which of the following statements about a corporation's reputation is true?

When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the way to use our product, and people were injured as a result" it is an example of:

All of the following are internal stakeholders except:

Apology strategies are most often used in situations in which:

True Blue Greens and Sprouts are heavy users of green products.

The first step in developing a sponsorship or event marketing program is to:

A company has little influence on what external stakeholders should think or say about the company.

In deciding on a green marketing or pro-environmental approach, the public relations department should make sure the company's customers will not be alienated by such an approach.

Interstate Batteries' involvement with NASCAR is an example of:

When dealing with a negative situation, if company leaders try to convince the public the firm is not responsible and the predicament could not have been foreseen, the company is using an excuse as a form of impression management.

Each of the following is an impression management technique except:

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

When planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be to:

An apology strategy to manage a negative publicity situation should include each of the following elements except:

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

Some individuals support creating a department of communications that would handle all of the marketing as well as public relations activities for a firm.

What is cause-related marketing and why is it important?

If negative publicity is combated in a chat room on the internet, the approach being used is an:

The unit in a company that manages publicity and other communications with all groups that has contact with a firm is the department of:

While consumers favor green marketing and environmentally safe products, actual purchases only occur when all things are considered equal, such as price, quality, convenience, and performance.