Exam 10: Alternative Marketing

Which is associated with traditional marketing rather than guerilla marketing?

For buzz marketing to be successful, the brand needs to stand out and have a distinct advantage over current products on the market.

The best, most effective point-of-purchase displays utilize all of the following techniques except:

Studies and sales data show that women are more likely to play ________ games.

In most instances, the impact on sales of a product placement:

Identify the major forms of alternative marketing.

The use of branded entertainment increased sharply with the rise of mystery detective television shows.

Retailers prefer point-of-purchase materials that entertain consumers and provide digital interactive capabilities.

The term advergames refers to the placement of ads and products in video games.

The number of potential viewers for an advertisement placed on Walmart's in-store television system is almost twice as large as an ad on one of the national television newscasts.

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

Which is associated with guerilla marketing rather than traditional marketing?

Companies can enhance a brand community spirit in all of the following ways except:

Companies normally select brand ambassadors for buzz marketing programs based on:

A brand or product recommendation from one person to another carries a higher level of credibility than does an advertisement or a paid spokesperson.

Integrating a brand into the storyline of a movie, television show, or book is successful because: