Question 1

The set of brands a consumer knows about but has neither positive nor negative feelings for is the ________ set.

Accepted Answer

A)  inept 
B)  inert 
C)  cognitive 
D)  evoked 
A)  inept 
B)  inert 
C)  cognitive 
D)  evoked

Question 2

The key to understanding the multiattribute model to evaluate alternatives is being aware that consumers examine sets of product attributes across an array of brands.

Accepted Answer

A) True 
 B)False

Question 3

A new task purchase is the easiest, because new specifications will be developed.

Accepted Answer

A) True 
 B)False

Question 4

The gatekeeper is the individual in the business buying center who makes the eventual purchasing decision.

Accepted Answer

A) True 
 B)False

Question 5

No evaluation of vendor alternatives or information takes place in which buying situation?

Accepted Answer

A)  Modified rebuy 
B)  Straight rebuy 
C)  New task 
D)  High-involvement 
A)  Modified rebuy 
B)  Straight rebuy 
C)  New task 
D)  High-involvement

Question 6

A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

Accepted Answer

A) True 
 B)False

Question 7

In the purchase process, an external search for information may begin due to dissatisfaction with the last purchase a consumer made.

Accepted Answer

A) True 
 B)False

Question 8

The need for cognition is a personality characteristic that links the drive to consider alternatives with the drive to take action quickly.

Accepted Answer

A) True 
 B)False

Question 9

In the business-to-business buying process evaluation of vendors normally occurs at two levels. The second level is:

Accepted Answer

A)  a vendor audit. 
B)  an initial screening of proposals. 
C)  a sharing of vendor audit information. 
D)  vendor identification. 
A)  a vendor audit. 
B)  an initial screening of proposals. 
C)  a sharing of vendor audit information. 
D)  vendor identification.

Question 10

A modified rebuy purchase decision occurs in each of the following situations except:

Accepted Answer

A)  when the firm has previously chosen a vendor and intends to place a reorder. 
B)  when a company is dissatisfied with their current vendor and wants to consider new options. 
C)  when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor. 
D)  at the end of a contractual relationship and the company wants to evaluate competitive bids. 
A)  when the firm has previously chosen a vendor and intends to place a reorder. 
B)  when a company is dissatisfied with their current vendor and wants to consider new options. 
C)  when a new company makes an offer that appears to be more attractive than what is currently being supplied by their current vendor. 
D)  at the end of a contractual relationship and the company wants to evaluate competitive bids.

Question 11

Cognitive maps are simulations of the knowledge structures and memories embedded in an individual's brain.

Accepted Answer

A) True 
 B)False

Question 12

Starbucks would be an example of a company involved in dual-channel marketing because the company sells coffee:

Accepted Answer

A)  in retail stores only. 
B)  to businesses such as United Airlines, Holland America cruise line, and Chicago's Wrigley Field. 
C)  using integrated channels. 
D)  to both consumers and businesses. 
A)  in retail stores only. 
B)  to businesses such as United Airlines, Holland America cruise line, and Chicago's Wrigley Field. 
C)  using integrated channels. 
D)  to both consumers and businesses.

Question 13

A person's educational level combined with specific knowledge about a product category determines the:

Accepted Answer

A)  ability to search. 
B)  desire to search. 
C)  need for cognition. 
D)  involvement level. 
A)  ability to search. 
B)  desire to search. 
C)  need for cognition. 
D)  involvement level.

Question 14

The business buying center consists of the individuals in the purchasing office of a firm who make purchases on behalf of a company.

Accepted Answer

A) True 
 B)False

Question 15

What new trends are affecting consumer buyer behavior?

Accepted Answer

1. Age complexity
2. Gender co

Question 16

The affect referral model of evaluating alternatives best fits with high involvement purchase situations.

Accepted Answer

A) True 
 B)False

Question 17

Name and describe the members of a business buying center.

Accepted Answer

Users are the members of the organizatio

Question 18

All of the following are individual factors that might influence a member of the buying center except:

Accepted Answer

A)  personality features. 
B)  roles and perceived roles. 
C)  levels of cognitive involvement. 
D)  capital assets a firm has available. 
A)  personality features. 
B)  roles and perceived roles. 
C)  levels of cognitive involvement. 
D)  capital assets a firm has available.

Question 19

An impulse buy probably means that the consumer acted on which component of an attitude?

Accepted Answer

A)  Affective 
B)  Cognitive 
C)  Conative 
D)  Value 
A)  Affective 
B)  Cognitive 
C)  Conative 
D)  Value

Question 20

An individual's age and social status largely determine the motivation to search for purchase alternatives.

Accepted Answer

A) True 
 B)False

The set of brands a consumer knows about but has neither positive nor negative feelings for is the ________ set.

The key to understanding the multiattribute model to evaluate alternatives is being aware that consumers examine sets of product attributes across an array of brands.

A new task purchase is the easiest, because new specifications will be developed.

The gatekeeper is the individual in the business buying center who makes the eventual purchasing decision.

No evaluation of vendor alternatives or information takes place in which buying situation?

A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

In the purchase process, an external search for information may begin due to dissatisfaction with the last purchase a consumer made.

The need for cognition is a personality characteristic that links the drive to consider alternatives with the drive to take action quickly.

In the business-to-business buying process evaluation of vendors normally occurs at two levels. The second level is:

A modified rebuy purchase decision occurs in each of the following situations except:

Cognitive maps are simulations of the knowledge structures and memories embedded in an individual's brain.

Starbucks would be an example of a company involved in dual-channel marketing because the company sells coffee:

A person's educational level combined with specific knowledge about a product category determines the:

The business buying center consists of the individuals in the purchasing office of a firm who make purchases on behalf of a company.

What new trends are affecting consumer buyer behavior?

The affect referral model of evaluating alternatives best fits with high involvement purchase situations.

Name and describe the members of a business buying center.

All of the following are individual factors that might influence a member of the buying center except:

An impulse buy probably means that the consumer acted on which component of an attitude?

An individual's age and social status largely determine the motivation to search for purchase alternatives.

Integrated Marketing Communications

Corporate Image and Brand Management

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 3: Buyer Behaviors

The set of brands a consumer knows about but has neither positive nor negative feelings for is the ________ set.

The key to understanding the multiattribute model to evaluate alternatives is being aware that consumers examine sets of product attributes across an array of brands.

A new task purchase is the easiest, because new specifications will be developed.

The gatekeeper is the individual in the business buying center who makes the eventual purchasing decision.

No evaluation of vendor alternatives or information takes place in which buying situation?

A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

In the purchase process, an external search for information may begin due to dissatisfaction with the last purchase a consumer made.

The need for cognition is a personality characteristic that links the drive to consider alternatives with the drive to take action quickly.

In the business-to-business buying process evaluation of vendors normally occurs at two levels. The second level is:

A modified rebuy purchase decision occurs in each of the following situations except:

Cognitive maps are simulations of the knowledge structures and memories embedded in an individual's brain.

Starbucks would be an example of a company involved in dual-channel marketing because the company sells coffee:

A person's educational level combined with specific knowledge about a product category determines the:

The business buying center consists of the individuals in the purchasing office of a firm who make purchases on behalf of a company.

What new trends are affecting consumer buyer behavior?

The affect referral model of evaluating alternatives best fits with high involvement purchase situations.

Name and describe the members of a business buying center.

All of the following are individual factors that might influence a member of the buying center except:

An impulse buy probably means that the consumer acted on which component of an attitude?

An individual's age and social status largely determine the motivation to search for purchase alternatives.

Integrated Marketing Communications

Corporate Image and Brand Management

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters