Exam 15: Retailing

Each department in a department store is usually headed by a _____ who selects the merchandise mix for the department and may also choose the promotional devices and personnel for that department.

Which form of franchising is an ongoing business relationship between a franchisor and a franchisee where the franchisor "sells" a franchisee the rights to use the franchisor's approach to doing business?

Which of the following statements about restaurants is true?

Direct retailers' sales have skyrocketed over the past few decades as women have entered the workforce.

Interactivity in the retail environment is not feasible in terms of its costs.

Southwestern Company recruits and trains college students to sell educational reference books,software,and children's books door-to-door.This form of nonstore retailing is called:

Which type of retailing is the selling of products by representatives who work door-to-door,office-to-office,or at home sales parties?

Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $8 per pound Brazilian Cerrado to $300 per pound Kopi Luwak from Sumatra. -Refer to Diaz.The smell of fresh coffee,the fact it is made where drinkers can watch the process,and the comfortable chairs all are used to create the store's:

The overall impression conveyed by a store's physical layout,decor,and surroundings is referred to as the store's:

One of the new developments in retailing is m-commerce.The "m" in m-commerce stands for:

When Nordstrom mails catalogs to its customers,it is using a technique known as

The Cedar Store carries a full line of cedar swings,gliders,garden benches,and tables.All of its products can be purchased through its Web site.The site has done well since the Cedar Store's products do not need to be touched or smelled before purchase.The Cedar Store is engaging in:

Which of the following statements about specialty stores is true?

Apple Stores Apple,Inc.opened its first Apple Store in 2001 and currently has hundreds of stores spanning several countries.Many of the Apple Stores are inside malls,but Apple also has several freestanding stores,which they call their flagship stores,with each looking a little different on the outside.These are located in New York City,Boston,Los Angeles,Chicago,San Francisco,Montreal,Tokyo,and Osaka. The store in New York City is a glass cube with a glass cylindrical elevator and spiral staircase that leads to an underground store.Inside,they have long tables displaying products ranging from the iMac,MacBook Air,iPods,printers,cameras,and other accessories.All these products are accessible to customers who can try them out and ask various questions of informed associates.The walls are mostly metallic,and the signs are all backlit. All stores have a Genius Bar where customers can receive technical advice or set up service and repair for their products.To address the needs of the many iPod users,some stores,such as the New York store,have set up a separate iPod Bar where customers can get their own technical assistance.They also have an iMac station for kids who want to try out games and learning products and a theater for workshops,product training sessions,and special presentations. Apple introduced the handheld Easy Pay system where customers don't have to wait in line to purchase products.With a simple click of a paperless,handheld credit card scanner,the employee brings the cash register to the customer.Items can be rung up anywhere on the show room floor.Apple plans to open several more stores in the years to come. Apple also has its online store.At its Web site,a customer can order any Mac or iPod product,plus a large variety of accessories.In addition to its product offerings,a customer can watch a demonstration of how products work or check out the latest Mac ads or news. -Refer to Apple Stores.Apple has the Genius Bar,the backlit signs,the Apple products themselves,the modern metallic walls and spiral staircases in its stores.These are all work together to convey the store's:

Melanie's job for Coldwater Creek,a clothing retailer,is to choose items that are appropriate for the store and its clientele.The items must suit the needs of the customers but be within the price range that the store has developed for its customers.Melanie's job is that of a(n):

_____ are single-line stores that offer a nearly complete selection of one line of merchandise and use self-service,discount prices,high volume,and high turnover of merchandise to their advantage.

_____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience.

When opening a new retail operation,the retailer needs to consider all of the following factors EXCEPT:

When a Nordstrom salesperson suggests that a customer might want to purchase a belt to go with his new suit,he is employing a common practice among retailers known as

James wants to open a small store that caters to the model railroad hobbyist.The store would sell model trains,scenery,accessories,and books on the subject of model railroading.Which of the following types of stores would most likely support an effective launch of his business idea?