Question 1

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Accepted Answer

A) mass merchandiser 
B) factory outlet 
C) wholesale club 
D) discount store 
E) bargain basement store 
A) mass merchandiser 
B) factory outlet 
C) wholesale club 
D) discount store 
E) bargain basement store

Question 2

There are several types of retail stores,each offering a different product assortment,service level,and price level,according to the shopping preferences of its customers.Name eight types of retailers.For each type,indicate the level of service,product assortment,and level of price.

Accepted Answer

The answer of There are several types of retail stores,each...

Question 3

Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:

Accepted Answer

A) factory outlet. 
B) mass merchandiser. 
C) convenience store. 
D) franchising operation. 
E) specialty store. 
A) factory outlet. 
B) mass merchandiser. 
C) convenience store. 
D) franchising operation. 
E) specialty store.

Question 4

At the American Girl store in Chicago,dolls can be purchased and girls can then go to the American Girl Cafe or American Girl Theatre and even have birthday parties.This is an example of using:

Accepted Answer

A) nonstore retailing. 
B) m-commerce. 
C) convenience retailing. 
D) e-business. 
E) interactivity. 
A) nonstore retailing. 
B) m-commerce. 
C) convenience retailing. 
D) e-business. 
E) interactivity.

Question 5

The six Ps of the retailing mix are product,place,price,promotion,personnel,and planning.

Accepted Answer

A) True 
 B)False

Question 6

Retail establishments are generally classified according to all of the following EXCEPT:

Accepted Answer

A) ownership 
B) level of sales 
C) level of service 
D) price 
E) product assortment 
A) ownership 
B) level of sales 
C) level of service 
D) price 
E) product assortment

Question 7

Large retailers such as Target and Walmart and sellers of shopping goods such as automobiles and furniture often use _____ for their locations.

Accepted Answer

A) remote,rural locations 
B) office complexes 
C) factory outlets 
D) freestanding stores 
E) regional malls 
A) remote,rural locations 
B) office complexes 
C) factory outlets 
D) freestanding stores 
E) regional malls

Question 8

Nordstrom,as a family-owned business,is an independent retailer.

Accepted Answer

A) True 
 B)False

Question 9

When retailers decide on location,they have two basic site options: the freestanding store and the shopping center.Briefly describe these location alternatives and discuss the advantages and disadvantages of each location alternative.

Accepted Answer

FREESTANDING STORES.This alternative is

Question 10

Persuading customers to buy a higher-priced item than they originally intended to buy is referred to as:

Accepted Answer

A) suggestion selling. 
B) trading up. 
C) conversion selling. 
D) relationship marketing. 
E) interactive selling. 
A) suggestion selling. 
B) trading up. 
C) conversion selling. 
D) relationship marketing. 
E) interactive selling.

Question 11

Compare and contrast restaurants with retailing establishments and service establishments.

Accepted Answer

Restaurants straddle the line between re

Question 12

_____ is a low-profile yet important form of retailing in which consumers get products out of automated machines,and it accounts for billions of dollars worth of goods each year in the United States.

Accepted Answer

A) Automatic vending 
B) Party-plan selling 
C) Direct marketing 
D) A pyramid scheme 
E) Professional selling 
A) Automatic vending 
B) Party-plan selling 
C) Direct marketing 
D) A pyramid scheme 
E) Professional selling

Question 13

_____ is the use of the telephone to sell directly to consumers.

Accepted Answer

A) Telemarketing 
B) Two-way vending 
C) Teleprompting 
D) Indirect marketing 
E) Phone vending 
A) Telemarketing 
B) Two-way vending 
C) Teleprompting 
D) Indirect marketing 
E) Phone vending

Question 14

Flash Foods is the name of a chain of small stores that carry high-turnover products such as lip balm,milk,soda,beer,bread,and aspirin.Flash Foods stores are open all day every day and would best be classified as convenience stores.

Accepted Answer

A) True 
 B)False

Question 15

Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $8 per pound Brazilian Cerrado to $300 per pound Kopi Luwak from Sumatra.
-Refer to Diaz.In terms of ownership,Diaz's coffee shop would be classified as a(n):

Accepted Answer

A) franchise. 
B) wholesaler. 
C) independent retail operation. 
D) agency. 
E) chain store. 
A) franchise. 
B) wholesaler. 
C) independent retail operation. 
D) agency. 
E) chain store.

Question 16

Which of the following types of stores has a high gross margin,a narrow product assortment,and a high level of service?

Accepted Answer

A) A supermarket 
B) A warehouse club 
C) A convenience store 
D) A full-line discount store 
E) A specialty store 
A) A supermarket 
B) A warehouse club 
C) A convenience store 
D) A full-line discount store 
E) A specialty store

Question 17

M-commerce refers to the ability to:

Accepted Answer

A) use unique communication techniques to send advertising messages. 
B) create situations in which the AIDA technique is effective. 
C) more efficiently manage customer demand with inventory. 
D) shop using wireless mobile devices. 
E) motivate consumers to buy more by creating more feedback channels. 
A) use unique communication techniques to send advertising messages. 
B) create situations in which the AIDA technique is effective. 
C) more efficiently manage customer demand with inventory. 
D) shop using wireless mobile devices. 
E) motivate consumers to buy more by creating more feedback channels.

Question 18

Electronic retailing includes the 24-hour,shop-at-home television networks and online retailing.

Accepted Answer

A) True 
 B)False

Question 19

Off-price retailers:

Accepted Answer

A) are often able to take advantage of manufacturers' faulty sales forecasting. 
B) very often offer a consistent assortment of merchandise. 
C) seldom stock brand name merchandise. 
D) are owned by the manufacturer of the products they sell. 
E) offer very deep assortments. 
A) are often able to take advantage of manufacturers' faulty sales forecasting. 
B) very often offer a consistent assortment of merchandise. 
C) seldom stock brand name merchandise. 
D) are owned by the manufacturer of the products they sell. 
E) offer very deep assortments.

Question 20

Susan Adams makes children's clothing.She is also the sales representatives and sets up parties and fashion shows at homes of mothers to demonstrate the quality and value of her clothing.Susan is using:

Accepted Answer

A) primary marketing. 
B) automatic vending. 
C) personal marketing. 
D) electronic retailing. 
E) direct retailing. 
A) primary marketing. 
B) automatic vending. 
C) personal marketing. 
D) electronic retailing. 
E) direct retailing.

Exam 15: Retailing

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

There are several types of retail stores,each offering a different product assortment,service level,and price level,according to the shopping preferences of its customers.Name eight types of retailers.For each type,indicate the level of service,product assortment,and level of price.

Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:

At the American Girl store in Chicago,dolls can be purchased and girls can then go to the American Girl Cafe or American Girl Theatre and even have birthday parties.This is an example of using:

The six Ps of the retailing mix are product,place,price,promotion,personnel,and planning.

Retail establishments are generally classified according to all of the following EXCEPT:

Large retailers such as Target and Walmart and sellers of shopping goods such as automobiles and furniture often use _____ for their locations.

Nordstrom,as a family-owned business,is an independent retailer.

When retailers decide on location,they have two basic site options: the freestanding store and the shopping center.Briefly describe these location alternatives and discuss the advantages and disadvantages of each location alternative.

Persuading customers to buy a higher-priced item than they originally intended to buy is referred to as:

Compare and contrast restaurants with retailing establishments and service establishments.

_____ is a low-profile yet important form of retailing in which consumers get products out of automated machines,and it accounts for billions of dollars worth of goods each year in the United States.

_____ is the use of the telephone to sell directly to consumers.

Flash Foods is the name of a chain of small stores that carry high-turnover products such as lip balm,milk,soda,beer,bread,and aspirin.Flash Foods stores are open all day every day and would best be classified as convenience stores.

Which of the following types of stores has a high gross margin,a narrow product assortment,and a high level of service?

M-commerce refers to the ability to:

Electronic retailing includes the 24-hour,shop-at-home television networks and online retailing.

Off-price retailers:

Susan Adams makes children's clothing.She is also the sales representatives and sets up parties and fashion shows at homes of mothers to demonstrate the quality and value of her clothing.Susan is using:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

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