Question 1

Which of the following views do conflict theorists and functionalists share with respect to their analysis of mass media?

Accepted Answer

A)  a top-down, deterministic view of the mass media's role in society 
B)  that core values supported by mass media serve the interests of society in general 
C)  that powerful elites control the media in support of their own interests 
D)  that audiences of the mass media interpret the messages in many different ways 
A)  a top-down, deterministic view of the mass media's role in society 
B)  that core values supported by mass media serve the interests of society in general 
C)  that powerful elites control the media in support of their own interests 
D)  that audiences of the mass media interpret the messages in many different ways

Question 2

According to sociologists, the term mass media is restricted to electronic means of communications.

Accepted Answer

A) True 
 B)False

Question 3

Research on television representation points to little change in the way the mass media treat various minority groups.

Accepted Answer

A) True 
 B)False

Question 4

What do we call print, radio, television, and other communication technologies?

Accepted Answer

A)  mass media 
B)  mass behaviour 
C)  mass interaction 
D)  mass communication 
A)  mass media 
B)  mass behaviour 
C)  mass interaction 
D)  mass communication

Question 5

Brad and Angelina are both actors. They have chosen to star in a new TV drama about a couple who both work in a hospital. They don't yet know anything about the characters they will be asked to portray. According to the textbook, which of the following is the most likely?

Accepted Answer

A)  They will both play doctors. 
B)  She will play a hospital administrator and he will play a quirky janitor. 
C)  She will play a nurse and he will be a surgeon. 
D)  They will both play hospital laboratory technicians. 
A)  They will both play doctors. 
B)  She will play a hospital administrator and he will play a quirky janitor. 
C)  She will play a nurse and he will be a surgeon. 
D)  They will both play hospital laboratory technicians.

Question 6

According to the textbook, communication is best understood as a two-step process. Which of the following best characterizes these steps?

Accepted Answer

A)  (1) Government and corporate leaders generate media messages and (2) these opinion leaders then influence the rest of the community to some degree. 
B)  (1) Government and corporate leaders generate media messages and (2) these opinions are evaluated by community leaders to see if they support their community's values. 
C)  (1) Respected people of high status and independent judgment evaluate media messages and (2) these opinion leaders then influence the rest of the community to some degree. 
D)  (1) Respected people of high status and independent judgment evaluate media messages and (2) individuals then interpret the messages for themselves. 
A)  (1) Government and corporate leaders generate media messages and (2) these opinion leaders then influence the rest of the community to some degree. 
B)  (1) Government and corporate leaders generate media messages and (2) these opinions are evaluated by community leaders to see if they support their community's values. 
C)  (1) Respected people of high status and independent judgment evaluate media messages and (2) these opinion leaders then influence the rest of the community to some degree. 
D)  (1) Respected people of high status and independent judgment evaluate media messages and (2) individuals then interpret the messages for themselves.

Which of the following views do conflict theorists and functionalists share with respect to their analysis of mass media?

According to sociologists, the term mass media is restricted to electronic means of communications.

Research on television representation points to little change in the way the mass media treat various minority groups.

What do we call print, radio, television, and other communication technologies?

Brad and Angelina are both actors. They have chosen to star in a new TV drama about a couple who both work in a hospital. They don't yet know anything about the characters they will be asked to portray. According to the textbook, which of the following is the most likely?

According to the textbook, communication is best understood as a two-step process. Which of the following best characterizes these steps?

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

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Exam 12: The Mass Media

Which of the following views do conflict theorists and functionalists share with respect to their analysis of mass media?

According to sociologists, the term mass media is restricted to electronic means of communications.

Research on television representation points to little change in the way the mass media treat various minority groups.

What do we call print, radio, television, and other communication technologies?

Brad and Angelina are both actors. They have chosen to star in a new TV drama about a couple who both work in a hospital. They don't yet know anything about the characters they will be asked to portray. According to the textbook, which of the following is the most likely?

According to the textbook, communication is best understood as a two-step process. Which of the following best characterizes these steps?

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

Filters