Question 1

Which of the following best characterizes the findings of the sociological research on the impact of the rise of social media on social relations?

Accepted Answer

A)  People tend to use social media to replace telephone and face-to-face communications. 
B)  The rise of social media has led to the decline of family and community life. 
C)  The rise of social media has led to formation of new communities based on shared interests rather than geographical proximity. 
D)  People tend to use social media to augment telephone and face-to-face communications. 
A)  People tend to use social media to replace telephone and face-to-face communications. 
B)  The rise of social media has led to the decline of family and community life. 
C)  The rise of social media has led to formation of new communities based on shared interests rather than geographical proximity. 
D)  People tend to use social media to augment telephone and face-to-face communications.

Question 2

Compare and contrast functionalist and conflict theories on media effects.

Accepted Answer

Functionalism and conflict theories are

Question 3

What is media convergence? Why is it taking place?

Accepted Answer

Media convergence refers to the merging

Question 4

Summarize the results from the Figure 12.1 regarding the distribution of roles in prime-time TV.

Accepted Answer

In Figure 12.1, the distribution of role

Question 5

Ownership of the mass media has become more widely distributed over time.

Accepted Answer

A) True 
 B)False

Question 6

What significant technology was invented by Johannes Gutenberg?

Accepted Answer

A)  the telegraph 
B)  the World Wide Web 
C)  the printing press 
D)  the microcomputer 
A)  the telegraph 
B)  the World Wide Web 
C)  the printing press 
D)  the microcomputer

Question 7

Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media. What are media engaged in when they take on this role?

Accepted Answer

A)  coordination 
B)  entertainment 
C)  social control 
D)  socialization 
A)  coordination 
B)  entertainment 
C)  social control 
D)  socialization

Question 8

According to conflict theorists, functionalists exaggerate the extent to which the mass media serve the interests of the entire society.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following theories advocates a two-step model of communication?

Accepted Answer

A)  postmodernism 
B)  feminism 
C)  functionalism 
D)  symbolic interactionism 
A)  postmodernism 
B)  feminism 
C)  functionalism 
D)  symbolic interactionism

Question 10

Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

Accepted Answer

A)  social deconstructionism 
B)  symbolic interactionism 
C)  conflict theory 
D)  functionalism 
A)  social deconstructionism 
B)  symbolic interactionism 
C)  conflict theory 
D)  functionalism

Question 11

According to conflict theorists, mass media can produce inequality. Which of the following is one of the ways that the mass media are responsible for this inequality?

Accepted Answer

A)  by showing people step-by-step procedures for acting in inequitable ways 
B)  by giving control of the media to political parties 
C)  by supporting widespread acceptance of societies' basic injustices and inequalities 
D)  by having broadening the range of interests that consumers take interest in 
A)  by showing people step-by-step procedures for acting in inequitable ways 
B)  by giving control of the media to political parties 
C)  by supporting widespread acceptance of societies' basic injustices and inequalities 
D)  by having broadening the range of interests that consumers take interest in

Question 12

In general, the mass media have been among the most consistent, sophisticated, and effective means of expanding consumerism.

Accepted Answer

A) True 
 B)False

Question 13

Describe the three main factors in the rise of the mass media.

Accepted Answer

The three main factors in the rise of ma

Question 14

What are the two ways that members of the audience of the mass media can exert their influence?

Accepted Answer

Members of the audience of the mass medi

Question 15

Edmund is running for Premier of his province. Recent public opinion polls demonstrate he is falling behind in the polls. In order to boost his ratings, he directs his campaign manager to create commercials that show his opponent as unable to manage getting her children organized for school, much less being able to organize a provincial government. What is Edmund engaging in?

Accepted Answer

A)  conflict media 
B)  negative advertising 
C)  destructive promotion 
D)  impression management 
A)  conflict media 
B)  negative advertising 
C)  destructive promotion 
D)  impression management

Question 16

ABC Communications Inc. owns a number of television and radio stations and several newspapers. What is the term used by sociologists to describe this type of ownership?

Accepted Answer

A)  functional integration 
B)  horizontal integration 
C)  vertical integration 
D)  media integration 
A)  functional integration 
B)  horizontal integration 
C)  vertical integration 
D)  media integration

Question 17

Jimmy now remotely programs his home PVR from work using a downloaded "app." What enables him to do this?

Accepted Answer

A)  media convergence 
B)  vertical integration 
C)  horizontal integration 
D)  media concentration 
A)  media convergence 
B)  vertical integration 
C)  horizontal integration 
D)  media concentration

Question 18

For decades, the Canadian media have been owned by fewer than a dozen families.

Accepted Answer

A) True 
 B)False

Question 19

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs, values, and ideas. Rather, audience members take an active role in consuming the products of the mass media.

Accepted Answer

A) True 
 B)False

Question 20

The ownership of Canadian mass media is characterized by a very healthy diversification, with over 27 major corporations providing content across the various platforms currently studied by media theorists.

Accepted Answer

A) True 
 B)False

Which of the following best characterizes the findings of the sociological research on the impact of the rise of social media on social relations?

Compare and contrast functionalist and conflict theories on media effects.

What is media convergence? Why is it taking place?

Summarize the results from the Figure 12.1 regarding the distribution of roles in prime-time TV.

Ownership of the mass media has become more widely distributed over time.

What significant technology was invented by Johannes Gutenberg?

Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media. What are media engaged in when they take on this role?

According to conflict theorists, functionalists exaggerate the extent to which the mass media serve the interests of the entire society.

Which of the following theories advocates a two-step model of communication?

Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

According to conflict theorists, mass media can produce inequality. Which of the following is one of the ways that the mass media are responsible for this inequality?

In general, the mass media have been among the most consistent, sophisticated, and effective means of expanding consumerism.

Describe the three main factors in the rise of the mass media.

What are the two ways that members of the audience of the mass media can exert their influence?

ABC Communications Inc. owns a number of television and radio stations and several newspapers. What is the term used by sociologists to describe this type of ownership?

Jimmy now remotely programs his home PVR from work using a downloaded "app." What enables him to do this?

For decades, the Canadian media have been owned by fewer than a dozen families.

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs, values, and ideas. Rather, audience members take an active role in consuming the products of the mass media.

The ownership of Canadian mass media is characterized by a very healthy diversification, with over 27 major corporations providing content across the various platforms currently studied by media theorists.

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

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Exam 12: The Mass Media

Which of the following best characterizes the findings of the sociological research on the impact of the rise of social media on social relations?

Compare and contrast functionalist and conflict theories on media effects.

What is media convergence? Why is it taking place?

Summarize the results from the Figure 12.1 regarding the distribution of roles in prime-time TV.

Ownership of the mass media has become more widely distributed over time.

What significant technology was invented by Johannes Gutenberg?

Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media. What are media engaged in when they take on this role?

According to conflict theorists, functionalists exaggerate the extent to which the mass media serve the interests of the entire society.

Which of the following theories advocates a two-step model of communication?

Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

According to conflict theorists, mass media can produce inequality. Which of the following is one of the ways that the mass media are responsible for this inequality?

In general, the mass media have been among the most consistent, sophisticated, and effective means of expanding consumerism.

Describe the three main factors in the rise of the mass media.

What are the two ways that members of the audience of the mass media can exert their influence?

ABC Communications Inc. owns a number of television and radio stations and several newspapers. What is the term used by sociologists to describe this type of ownership?

Jimmy now remotely programs his home PVR from work using a downloaded "app." What enables him to do this?

For decades, the Canadian media have been owned by fewer than a dozen families.

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs, values, and ideas. Rather, audience members take an active role in consuming the products of the mass media.

The ownership of Canadian mass media is characterized by a very healthy diversification, with over 27 major corporations providing content across the various platforms currently studied by media theorists.

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

Filters