Question 1

How are social media changing the Internet?

Accepted Answer

A)  The profit generated by Facebook and Tumblr is funding technological innovation that promises to triple the speed on Internet connections in the next five years. 
B)  The profit generated by social media is funding the spread of Internet technology throughout the developing world, leading to the prediction that 99% of the world population will have Internet access by the year 2020. 
C)  Social media have allowed individual users to generate so much content that the Internet can no longer be accurately described as a purely passive medium of communication. 
D)  Privacy concerns relating to social media have become so pressing that a significant number governments have begun to pass legislation to restrict Internet use. 
A)  The profit generated by Facebook and Tumblr is funding technological innovation that promises to triple the speed on Internet connections in the next five years. 
B)  The profit generated by social media is funding the spread of Internet technology throughout the developing world, leading to the prediction that 99% of the world population will have Internet access by the year 2020. 
C)  Social media have allowed individual users to generate so much content that the Internet can no longer be accurately described as a purely passive medium of communication. 
D)  Privacy concerns relating to social media have become so pressing that a significant number governments have begun to pass legislation to restrict Internet use.

Question 2

The Protestant Reformation provides the social context that was required for the printing press to become the revolutionary technology it turned out to be.

Accepted Answer

A) True 
 B)False

Question 3

Do you think the United States is culturally imperialistic? Why or why not?

Accepted Answer

The question of whether the United State

Question 4

Habir argues passionately that media consumers are not merely passive robots. Which theoretical perspective on mass media are his views in line with?

Accepted Answer

A)  functionalism 
B)  conflict theory 
C)  interpretive approaches 
D)  postmodern approaches 
A)  functionalism 
B)  conflict theory 
C)  interpretive approaches 
D)  postmodern approaches

Question 5

Through Canadian-controlled radio and television, the government ensures that Canadians have access to important national issues, values, and culture. In this situation, which function of media is the government fulfilling?

Accepted Answer

A)  entertainment 
B)  socialization 
C)  coordination 
D)  social control 
A)  entertainment 
B)  socialization 
C)  coordination 
D)  social control

Question 6

What was the dominant mass medium until the 1950s?

Accepted Answer

A)  the telegraph 
B)  the radio 
C)  the personal letter 
D)  the newspaper 
A)  the telegraph 
B)  the radio 
C)  the personal letter 
D)  the newspaper

Question 7

How is mass media communication accomplished typically?

Accepted Answer

A)  through one-way channels 
B)  through two-way channels 
C)  through complex channels 
D)  through omnidirectional channels 
A)  through one-way channels 
B)  through two-way channels 
C)  through complex channels 
D)  through omnidirectional channels

Question 8

As societies like Canada become larger and more complex, older methods of communication become less effective. According to the textbook, what does this increasing complexity lead to?

Accepted Answer

A)  the disintegration of the boundary between fantasy and reality 
B)  the disorganization of key societal institutions across various sectors 
C)  increased competition for scarce resources among competing classes 
D)  the development of new means for coordinating the operation of various parts of society 
A)  the disintegration of the boundary between fantasy and reality 
B)  the disorganization of key societal institutions across various sectors 
C)  increased competition for scarce resources among competing classes 
D)  the development of new means for coordinating the operation of various parts of society

Question 9

Outline the rise, dominance, and decline of the newspaper.

Accepted Answer

The rise of the newspaper can be traced

Question 10

What does the film Redacted (2007) suggest regarding war and social media?

Accepted Answer

A)  that social media have no place in armed conflict 
B)  that social media may present challenges to official interpretations of armed conflict 
C)  that social media may present multiple stories, thereby endangering the lives of soldiers 
D)  that social media can create enormous support for armed conflicts 
A)  that social media have no place in armed conflict 
B)  that social media may present challenges to official interpretations of armed conflict 
C)  that social media may present multiple stories, thereby endangering the lives of soldiers 
D)  that social media can create enormous support for armed conflicts

Question 11

The term mass media refers to print, radio, television, and other communication technologies that reach many people.

Accepted Answer

A) True 
 B)False

Question 12

Graeme is exhausted and stressed out after a 16-hour-per-day week at work. According to the textbook, how is he likely to relax?

Accepted Answer

A)  by engaging in challenging physical activity 
B)  by engaging in unchallenging media consumption 
C)  by engaging in face-to-face social activities 
D)  by engaging in challenging mind diversions, such as Sudoku or crossword puzzles 
A)  by engaging in challenging physical activity 
B)  by engaging in unchallenging media consumption 
C)  by engaging in face-to-face social activities 
D)  by engaging in challenging mind diversions, such as Sudoku or crossword puzzles

Question 13

What do sociologists call the domination of a mass medium by a single national culture and the undermining of other national cultures?

Accepted Answer

A)  cultural imperialism 
B)  media nationalism 
C)  cultural convergence 
D)  media imperialism 
A)  cultural imperialism 
B)  media nationalism 
C)  cultural convergence 
D)  media imperialism

Question 14

According to the textbook, what is the largest media corporation in Canada, based on revenue?

Accepted Answer

A)  Rogers Communications Inc. 
B)  Shaw Communications Inc. 
C)  Quebecor Inc. 
D)  BCE Inc. 
A)  Rogers Communications Inc. 
B)  Shaw Communications Inc. 
C)  Quebecor Inc. 
D)  BCE Inc.

Question 15

How do mass media influence the way audiences think about the world?

Accepted Answer

Mass media has a significant influence o

Question 16

Explain the influence of the printing press.

Accepted Answer

The printing press had a profound influe

Question 17

Michael is planning to run for Mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960. Michael is determined to use television media as effectively as Kennedy did. Whose services should he seek out for this plan?

Accepted Answer

A)  image consultants 
B)  public opinion pollsters 
C)  focus groups 
D)  policy analysts 
A)  image consultants 
B)  public opinion pollsters 
C)  focus groups 
D)  policy analysts

Question 18

Mass media provide Canadians with various television dramas that devote attention to crime, criminals, police, and the law. By producing so many shows in this genre, which function of media are broadcasters fulfilling?

Accepted Answer

A)  conflict suppression 
B)  socialization 
C)  coordination 
D)  social control 
A)  conflict suppression 
B)  socialization 
C)  coordination 
D)  social control

Question 19

Which of the following responses most accurately characterizes the central finding of Andrea Press and Elizabeth Cole's study of audience reactions?

Accepted Answer

A)  They found that most women were mainly pro-life. 
B)  They found that class had very little to do with the women's responses to the abortion issue. 
C)  They found that working-class women were more realistic about the abortion issue. 
D)  They found that many women were highly skeptical of TV portrayals of the abortion issue. 
A)  They found that most women were mainly pro-life. 
B)  They found that class had very little to do with the women's responses to the abortion issue. 
C)  They found that working-class women were more realistic about the abortion issue. 
D)  They found that many women were highly skeptical of TV portrayals of the abortion issue.

Question 20

Outline the interpretive approaches to mass media.

Accepted Answer

Interpretive approaches to mass media in

How are social media changing the Internet?

The Protestant Reformation provides the social context that was required for the printing press to become the revolutionary technology it turned out to be.

Do you think the United States is culturally imperialistic? Why or why not?

Habir argues passionately that media consumers are not merely passive robots. Which theoretical perspective on mass media are his views in line with?

Through Canadian-controlled radio and television, the government ensures that Canadians have access to important national issues, values, and culture. In this situation, which function of media is the government fulfilling?

What was the dominant mass medium until the 1950s?

How is mass media communication accomplished typically?

As societies like Canada become larger and more complex, older methods of communication become less effective. According to the textbook, what does this increasing complexity lead to?

Outline the rise, dominance, and decline of the newspaper.

What does the film Redacted (2007) suggest regarding war and social media?

The term mass media refers to print, radio, television, and other communication technologies that reach many people.

Graeme is exhausted and stressed out after a 16-hour-per-day week at work. According to the textbook, how is he likely to relax?

What do sociologists call the domination of a mass medium by a single national culture and the undermining of other national cultures?

According to the textbook, what is the largest media corporation in Canada, based on revenue?

How do mass media influence the way audiences think about the world?

Explain the influence of the printing press.

Michael is planning to run for Mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960. Michael is determined to use television media as effectively as Kennedy did. Whose services should he seek out for this plan?

Mass media provide Canadians with various television dramas that devote attention to crime, criminals, police, and the law. By producing so many shows in this genre, which function of media are broadcasters fulfilling?

Which of the following responses most accurately characterizes the central finding of Andrea Press and Elizabeth Cole's study of audience reactions?

Outline the interpretive approaches to mass media.

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

Filters

Exam 12: The Mass Media

How are social media changing the Internet?

The Protestant Reformation provides the social context that was required for the printing press to become the revolutionary technology it turned out to be.

Do you think the United States is culturally imperialistic? Why or why not?

Habir argues passionately that media consumers are not merely passive robots. Which theoretical perspective on mass media are his views in line with?

Through Canadian-controlled radio and television, the government ensures that Canadians have access to important national issues, values, and culture. In this situation, which function of media is the government fulfilling?

What was the dominant mass medium until the 1950s?

How is mass media communication accomplished typically?

As societies like Canada become larger and more complex, older methods of communication become less effective. According to the textbook, what does this increasing complexity lead to?

Outline the rise, dominance, and decline of the newspaper.

What does the film Redacted (2007) suggest regarding war and social media?

The term mass media refers to print, radio, television, and other communication technologies that reach many people.

Graeme is exhausted and stressed out after a 16-hour-per-day week at work. According to the textbook, how is he likely to relax?

What do sociologists call the domination of a mass medium by a single national culture and the undermining of other national cultures?

According to the textbook, what is the largest media corporation in Canada, based on revenue?

How do mass media influence the way audiences think about the world?

Explain the influence of the printing press.

Michael is planning to run for Mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960. Michael is determined to use television media as effectively as Kennedy did. Whose services should he seek out for this plan?

Mass media provide Canadians with various television dramas that devote attention to crime, criminals, police, and the law. By producing so many shows in this genre, which function of media are broadcasters fulfilling?

Which of the following responses most accurately characterizes the central finding of Andrea Press and Elizabeth Cole's study of audience reactions?

Outline the interpretive approaches to mass media.

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

Filters