Question 1

What do sociologists call the process whereby the World Wide Web, television, telephone, and other communications media are blended into new hybrid media forms?

Accepted Answer

A)  media diffusion 
B)  media imperialism 
C)  media convergence 
D)  media conglomeration 
A)  media diffusion 
B)  media imperialism 
C)  media convergence 
D)  media conglomeration

Question 2

Wanda lives in Canada and feels passionately that Canadian culture is in danger of being overwhelmed by American cultural values as imported by mass media. What is Wanda worried about?

Accepted Answer

A)  cultural diffusion 
B)  media imperialism 
C)  cultural convergence 
D)  media conglomeration 
A)  cultural diffusion 
B)  media imperialism 
C)  cultural convergence 
D)  media conglomeration

Question 3

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life. According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Accepted Answer

A)  reading 
B)  working out 
C)  watching TV 
D)  playing video games 
A)  reading 
B)  working out 
C)  watching TV 
D)  playing video games

Question 4

Write a paper on the rise and the fall of the newspaper. Find out what the changes in circulation of dailies around the world has been since their peak in the 1950s to today. Contrast the conflict and functionalist perspectives on what the decline of the printed newspaper means for society.

Accepted Answer

The rise and fall of the newspaper indus

Question 5

Outline the development of the technology that we now call the Internet.

Accepted Answer

The development of the technology that w

Question 6

Which of the following is charged with regulating Canada's broadcasting and telecommunications systems?

Accepted Answer

A)  the Canadian Radio-television and Telecommunications Commission 
B)  the Canadian Broadcasting Commission 
C)  the Canadian Council on Public Media 
D)  the Canadian Radio and Telecommunications Council 
A)  the Canadian Radio-television and Telecommunications Commission 
B)  the Canadian Broadcasting Commission 
C)  the Canadian Council on Public Media 
D)  the Canadian Radio and Telecommunications Council

Question 7

According to the textbook, what is significant about the movie Oblivion (2013)?

Accepted Answer

A)  It glorifies the female action hero. 
B)  It glorifies traditional values. 
C)  It emphasizes the ethos of "rugged individualism." 
D)  It blurs the lines between fantasy and reality. 
A)  It glorifies the female action hero. 
B)  It glorifies traditional values. 
C)  It emphasizes the ethos of "rugged individualism." 
D)  It blurs the lines between fantasy and reality.

Question 8

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone, a PVR, and a Toyota Yaris. What does her behaviour illustrate?

Accepted Answer

A)  individualism 
B)  corporatism 
C)  consumerism 
D)  narcissism 
A)  individualism 
B)  corporatism 
C)  consumerism 
D)  narcissism

Question 9

Outline the two ways that conflict theorists claim mass media benefit the dominant classes disproportionately.

Accepted Answer

Conflict theorists claim that mass media

Question 10

What is at stake when there is numerical underrepresentation and a biased portrayal of minority groups in mass media?

Accepted Answer

When there is numerical underrepresentat

Question 11

Eric disagrees with his classmate's claim that the mass media operate solely as defenders of Canadian corporate interests. Which of the following is a reason that he could use to support his view?

Accepted Answer

A)  Even though news agencies often rely heavily on government and corporate sources, they very often criticize governments and corporations. 
B)  Although it is true that U.S. corporations control news reporting, regulations have by and large prevented this in Canada. 
C)  The CBC provides a clear example of a news source that challenges core values of the corporate elite. 
D)  Corporate interests are often in conflict with each other, and, when this happens, the mass media report on issues that challenge some of those interests. 
A)  Even though news agencies often rely heavily on government and corporate sources, they very often criticize governments and corporations. 
B)  Although it is true that U.S. corporations control news reporting, regulations have by and large prevented this in Canada. 
C)  The CBC provides a clear example of a news source that challenges core values of the corporate elite. 
D)  Corporate interests are often in conflict with each other, and, when this happens, the mass media report on issues that challenge some of those interests.

Question 12

What is the complete absence of any criticism by the mass media of capitalism, consumerism, and democracy an example of?

Accepted Answer

A)  the convergence of media opinions 
B)  the divergence of media opinions 
C)  the authoritarian control of media 
D)  national media standards 
A)  the convergence of media opinions 
B)  the divergence of media opinions 
C)  the authoritarian control of media 
D)  national media standards

Question 13

Which theoretical approach examines the ways that mass media contribute to economic inequality?

Accepted Answer

A)  functionalism 
B)  conflict theory 
C)  symbolic interactionism 
D)  postmodernism 
A)  functionalism 
B)  conflict theory 
C)  symbolic interactionism 
D)  postmodernism

Question 14

Damien strongly believes that media support the interests of the elite. Which theory do his ideas reflect?

Accepted Answer

A)  social constructionism 
B)  ethnomethodology 
C)  conflict theory 
D)  symbolic interactionism 
A)  social constructionism 
B)  ethnomethodology 
C)  conflict theory 
D)  symbolic interactionism

Question 15

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

Accepted Answer

A)  preschool children 
B)  youth 
C)  middle-aged people 
D)  seniors 
A)  preschool children 
B)  youth 
C)  middle-aged people 
D)  seniors

Question 16

When the first smart phone was released, Tiffany was ten years old. Approximately what age is she today?

Accepted Answer

A)  10-19 years 
B)  20-29 years 
C)  30-39 years 
D)  40-49 years 
A)  10-19 years 
B)  20-29 years 
C)  30-39 years 
D)  40-49 years

Question 17

Research the earliest development of writing systems in Mesopotamia and Egypt. Try to evaluate just how revolutionary a technological change it represented. Compare the introduction of writing to the introduction of the Internet?

Accepted Answer

The earliest development of writing syst

Question 18

According to the functionalist theory, in contemporary Canadian society the mass media are now a primary mechanism for the transmission of norms, values, and culture. Which of the following previously accomplished this crucial sociological function?

Accepted Answer

A)  the family 
B)  religious institutions 
C)  the government 
D)  schools 
A)  the family 
B)  religious institutions 
C)  the government 
D)  schools

Question 19

Werner is told by his editor to contact Paul Jones, the Apex Copper Mine public relations representative in Toronto, in order to investigate the possibility that their proposed copper mine in Brazil will cause environmental pollution and health problems. According to Herman and Chomsky, what is wrong with relying on this as the only source for the story?

Accepted Answer

A)  Because the public relations officer is not an expert in heath or the environment, his information may not be accurate. 
B)  Because the public relations officer is paid to promote the interests of the corporation, his information may be misleading. 
C)  There is nothing wrong with using this as the only source. 
D)  Because Jones is in Toronto, he will not know enough about the conditions in Brazil to provide enough helpful information. 
A)  Because the public relations officer is not an expert in heath or the environment, his information may not be accurate. 
B)  Because the public relations officer is paid to promote the interests of the corporation, his information may be misleading. 
C)  There is nothing wrong with using this as the only source. 
D)  Because Jones is in Toronto, he will not know enough about the conditions in Brazil to provide enough helpful information.

Question 20

What is the two-step flow of communication?

Accepted Answer

The two-step flow of communication is a

What do sociologists call the process whereby the World Wide Web, television, telephone, and other communications media are blended into new hybrid media forms?

Wanda lives in Canada and feels passionately that Canadian culture is in danger of being overwhelmed by American cultural values as imported by mass media. What is Wanda worried about?

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life. According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Write a paper on the rise and the fall of the newspaper. Find out what the changes in circulation of dailies around the world has been since their peak in the 1950s to today. Contrast the conflict and functionalist perspectives on what the decline of the printed newspaper means for society.

Outline the development of the technology that we now call the Internet.

Which of the following is charged with regulating Canada's broadcasting and telecommunications systems?

According to the textbook, what is significant about the movie Oblivion (2013)?

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone, a PVR, and a Toyota Yaris. What does her behaviour illustrate?

Outline the two ways that conflict theorists claim mass media benefit the dominant classes disproportionately.

What is at stake when there is numerical underrepresentation and a biased portrayal of minority groups in mass media?

Eric disagrees with his classmate's claim that the mass media operate solely as defenders of Canadian corporate interests. Which of the following is a reason that he could use to support his view?

What is the complete absence of any criticism by the mass media of capitalism, consumerism, and democracy an example of?

Which theoretical approach examines the ways that mass media contribute to economic inequality?

Damien strongly believes that media support the interests of the elite. Which theory do his ideas reflect?

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

When the first smart phone was released, Tiffany was ten years old. Approximately what age is she today?

Research the earliest development of writing systems in Mesopotamia and Egypt. Try to evaluate just how revolutionary a technological change it represented. Compare the introduction of writing to the introduction of the Internet?

According to the functionalist theory, in contemporary Canadian society the mass media are now a primary mechanism for the transmission of norms, values, and culture. Which of the following previously accomplished this crucial sociological function?

What is the two-step flow of communication?

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

Filters

Exam 12: The Mass Media

What do sociologists call the process whereby the World Wide Web, television, telephone, and other communications media are blended into new hybrid media forms?

Wanda lives in Canada and feels passionately that Canadian culture is in danger of being overwhelmed by American cultural values as imported by mass media. What is Wanda worried about?

Anna has a part-time job, she goes to school full-time, and she enjoys an active social life. According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?

Write a paper on the rise and the fall of the newspaper. Find out what the changes in circulation of dailies around the world has been since their peak in the 1950s to today. Contrast the conflict and functionalist perspectives on what the decline of the printed newspaper means for society.

Outline the development of the technology that we now call the Internet.

Which of the following is charged with regulating Canada's broadcasting and telecommunications systems?

According to the textbook, what is significant about the movie Oblivion (2013)?

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone, a PVR, and a Toyota Yaris. What does her behaviour illustrate?

Outline the two ways that conflict theorists claim mass media benefit the dominant classes disproportionately.

What is at stake when there is numerical underrepresentation and a biased portrayal of minority groups in mass media?

Eric disagrees with his classmate's claim that the mass media operate solely as defenders of Canadian corporate interests. Which of the following is a reason that he could use to support his view?

What is the complete absence of any criticism by the mass media of capitalism, consumerism, and democracy an example of?

Which theoretical approach examines the ways that mass media contribute to economic inequality?

Damien strongly believes that media support the interests of the elite. Which theory do his ideas reflect?

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

When the first smart phone was released, Tiffany was ten years old. Approximately what age is she today?

Research the earliest development of writing systems in Mesopotamia and Egypt. Try to evaluate just how revolutionary a technological change it represented. Compare the introduction of writing to the introduction of the Internet?

According to the functionalist theory, in contemporary Canadian society the mass media are now a primary mechanism for the transmission of norms, values, and culture. Which of the following previously accomplished this crucial sociological function?

What is the two-step flow of communication?

Introducing Sociology

Culture

Socialization

From Social Interaction to Social Organizations

Deviance and Crime

Social Stratification-Canadian and Global Perspectives

Race and Ethnicity

Sexuality and Gender

Families

Religion and Education

Health and Medicine

Technology, the Environment, and Social Movements

Filters