Exam 9: Business Intelligence Systems

Problematic operational data are termed ________.

Total sales, average sales, and average cost are examples of dimensions used in an OLAP report.

Expert systems attempt to capture human expertise and put it into a format that can be used by nonexperts.

Cluster analysis is used to identify groups of entities that have similar characteristics.

An OLAP cube and an OLAP report are the same thing.

Expert systems are rule-based systems that use "If ...then" rules unlike those created by decision tree analysis.

It is better to have data with too coarse a granularity, than data with too fine a granularity.

A data ________ is a data collection, smaller than the data warehouse, that addresses a particular component or functional area of the business.

RFM analysis considers how recently (R)a customer ordered, how frequently (F)they ordered, and how much margin (M)the company made on the orders.

The remarkable characteristic of OLAP reports is that they are ________ , as they are online and the viewer of the report can change their format.

KM streamlines operations and reduces costs by eliminating redundant or unnecessary processes.

Which of the following is an example of a supervised data-mining technique?

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Data mart is another term used for a data warehouse.

Which of the following describes a dimension in an OLAP report?

What is a reporting application? Name five basic reporting operations.

It is possible to capture the customers' clicking behavior using clickstream data.

Which of the following is a major category of knowledge assets?

Describe the management functions of a business intelligence server.

Explain the difference between static and dynamic reports.