Exam 8: Social Media Information Systems

In Web 2.0 processing, business models rely on the sale of software licenses.

Google, Amazon.com, and eBay exemplify traditional processing.

Web 2.0 companies provide software ________.

With ________, Google searches an organization's Web site and inserts ads that match content on that site.When users click those ads, Google pays the organization a fee.

Web 2.0 generally refers to a loose grouping of capabilities, technologies, business models, and philosophies.

In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.

With Google's ________ software, vendors pay a certain amount for particular search words.

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Social media sponsors are the companies that operate the SM sites.

Both community users and employees of SM sponsors process SM sites using intelligent communications devices.

When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your social capital.

Seekers of the truth will seek the truth, even if that means recommending another vendor's product over yours.

If a reasoned, nondefensive response generates continued and unreasonable UGC from that same source, it is best to respond to the problematic content.

Only social networking sites present user and responder content, but both Web sites and social networking applications store and process connection data.

Define the three types of capitals listed in business literature.How does social capital add value, according to Nan Lin?

The first task in managing social networking risk is to know the sources of potential problems and to monitor sites for problematic content.

Which of the following observations is true about a hyper-social organization?

Deleting problematic content on social networking sites is best reserved for when ________.

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

According to Gossieaux and Moran, ________ share a common desire to learn something, solve a problem, or make something happen.