Exam 8: Social Media Information Systems

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Emergence in the context of management means loss of control of ________.

(Multiple Choice)
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The primary risk of peer-to-peer support is loss of control.

(True/False)
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Key users submit ideas and responses to nonkey users for publication in communities.

(True/False)
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Which of the following is an SM application provider?

(Multiple Choice)
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Explain the nature of sensing in SEAMS activities.

(Essay)
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________ are the companies that operate the SM sites.

(Multiple Choice)
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List the major risks for businesses that indulge in commercial applications of social networking.Discuss any one of them briefly.

(Essay)
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Explain the terms defenders of belief and seekers of the truth.How do the goals of each type of community differ?

(Essay)
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Unlike humans, organizations do not have social capital.

(True/False)
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A ________ is an inducement for passing the message along through the tiers.

(Multiple Choice)
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A viral hook is something that induces people to share a message with others.

(True/False)
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Social networking procedures are more informal for SM sponsors than they are for social networking users.

(True/False)
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To an organization, the ________ is the likelihood that an entity in the relationship will do something that benefits the organization.

(Multiple Choice)
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Describe the hyper-social organization.Name the four pillars of a hyper-social organization.

(Essay)
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Google pioneered Web 2.0 advertising.With its AdWords software, vendors pay a certain amount for particular search words.

(True/False)
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Emergence in the context of management means loss of control of employees.

(True/False)
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Most SM applications earn revenue through ________.

(Multiple Choice)
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Before initiating a social networking presence, organizations must develop procedures for creating content, managing user responses, removing obsolete or objectionable content, and extracting value from content.

(True/False)
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Explain each element in the SLATES model.

(Essay)
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Which of the following is true of the model of social media developed by Gossieaux and Moran?

(Multiple Choice)
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