Question 1

Which of the following is true of source data for a BI system?

Accepted Answer

A)  It refers to the organization's metadata. 
B)  It refers to data that the organization purchases from data vendors. 
C)  It refers to the level of detail represented by the data. 
D)  It refers to the hierarchical arrangement of criteria that predict a classification or a value. 
A)  It refers to the organization's metadata. 
B)  It refers to data that the organization purchases from data vendors. 
C)  It refers to the level of detail represented by the data. 
D)  It refers to the hierarchical arrangement of criteria that predict a classification or a value. B

Question 2

Which of the following terms is used as a synonym for data mining?

Accepted Answer

A)  regression analysis 
B)  data warehousing 
C)  knowledge discovery in databases 
D)  parallel processing 
A)  regression analysis 
B)  data warehousing 
C)  knowledge discovery in databases 
D)  parallel processing C

Question 3

RFM analysis is used to analyze and rank customers according to their ________.

Accepted Answer

A)  purchasing patterns 
B)  propensity to respond to a marketing stimulus 
C)  socio-economic status 
D)  motivation and needs 
A)  purchasing patterns 
B)  propensity to respond to a marketing stimulus 
C)  socio-economic status 
D)  motivation and needs A

Question 4

Which of the following observations concerning expert systems is true?

Accepted Answer

A)  The "If...then" rules used in these systems are created by mining data. 
B)  They have lived up to the high expectations set by their name. 
C)  They typically have fewer than a dozen rules. 
D)  They are difficult and expensive to develop. 
A)  The "If...then" rules used in these systems are created by mining data. 
B)  They have lived up to the high expectations set by their name. 
C)  They typically have fewer than a dozen rules. 
D)  They are difficult and expensive to develop.

Question 5

With a(n)________ , users can subscribe to content sources and be notified when they have been changed.

Accepted Answer

A)  BI server 
B)  RSS reader 
C)  KM protocol 
D)  expert system 
A)  BI server 
B)  RSS reader 
C)  KM protocol 
D)  expert system

Question 6

Publishing static BI is difficult because it requires the publisher to set up database access when documents are consumed.

Accepted Answer

A) True 
 B)False

Question 7

OLAP stands for ________.

Accepted Answer

A)  online analytical processing 
B)  object-based lead analysis procedure 
C)  object-oriented analytical protocol 
D)  organizational lead analysis process 
A)  online analytical processing 
B)  object-based lead analysis procedure 
C)  object-oriented analytical protocol 
D)  organizational lead analysis process

Question 8

Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.

Accepted Answer

A)  attribute paradox 
B)  curse of dimensionality 
C)  uncertainty principle 
D)  economies of scale 
A)  attribute paradox 
B)  curse of dimensionality 
C)  uncertainty principle 
D)  economies of scale

Question 9

Knowledge discovery in databases (KDD)is used as a synonym for data mining.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is true about BI publishing alternatives?

Accepted Answer

A)  Most dynamic reports are published as PDF documents. 
B)  For Web servers and SharePoint, the push option is mandatory. 
C)  BI servers extend alert/RSS functionality to support user subscriptions. 
D)  Publishing static BI content requires more skill, compared to publishing dynamic BI content. 
A)  Most dynamic reports are published as PDF documents. 
B)  For Web servers and SharePoint, the push option is mandatory. 
C)  BI servers extend alert/RSS functionality to support user subscriptions. 
D)  Publishing static BI content requires more skill, compared to publishing dynamic BI content.

Question 11

U.S.Steel Corp.is a well known steel manufacturing company.SAMCROW, one of the customers of U.S.Steel Corp.holds an RFM score of 111.Which of the following characteristics relates SAMCROW with its RFM score?

Accepted Answer

A)  SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods. 
B)  SAMCROW has not ordered in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. 
C)  SAMCROW has not ordered for some time, it did not order frequently, and, when it did order, it bought the least-expensive items. 
D)  SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods. 
A)  SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods. 
B)  SAMCROW has not ordered in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. 
C)  SAMCROW has not ordered for some time, it did not order frequently, and, when it did order, it bought the least-expensive items. 
D)  SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.

Question 12

In market-basket terminology, ________ is the term that describes the probability that two items will be purchased together.

Accepted Answer

A)  support 
B)  confidence 
C)  lift 
D)  dimension 
A)  support 
B)  confidence 
C)  lift 
D)  dimension

Question 13

In market-basket terminology, confidence is the probability that two items will be purchased together.

Accepted Answer

A) True 
 B)False

Question 14

Ajax is one of the customers of a well known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

Accepted Answer

A)  155 
B)  511 
C)  555 
D)  151 
A)  155 
B)  511 
C)  555 
D)  151

Question 15

Regression analysis measures the impact of a set of variables on another variable.

Accepted Answer

A) True 
 B)False

Question 16

What is OLAP? What are some of its features?

Accepted Answer

Online analytical processing (OLAP)is an

Question 17

What is an RFM analysis?

Accepted Answer

RFM analysis, a technique readily implem

Question 18

A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.

Accepted Answer

A)  data mart 
B)  data mine 
C)  data warehouse 
D)  data model 
A)  data mart 
B)  data mine 
C)  data warehouse 
D)  data model

Question 19

________ is defined as information containing patterns, relationships, and trends.

Accepted Answer

A)  Process mining 
B)  Business process management 
C)  Business intelligence 
D)  Spatial intelligence 
A)  Process mining 
B)  Business process management 
C)  Business intelligence 
D)  Spatial intelligence

Question 20

In marketing transactions, the fact that customers who buy product X also buy product Y creates a(n)________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

Accepted Answer

A)  cross-selling 
B)  value added selling 
C)  break-even 
D)  portfolio 
A)  cross-selling 
B)  value added selling 
C)  break-even 
D)  portfolio

Which of the following is true of source data for a BI system?

Which of the following terms is used as a synonym for data mining?

RFM analysis is used to analyze and rank customers according to their ________.

Which of the following observations concerning expert systems is true?

With a(n)________ , users can subscribe to content sources and be notified when they have been changed.

Publishing static BI is difficult because it requires the publisher to set up database access when documents are consumed.

OLAP stands for ________.

Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.

Knowledge discovery in databases (KDD)is used as a synonym for data mining.

Which of the following statements is true about BI publishing alternatives?

U.S.Steel Corp.is a well known steel manufacturing company.SAMCROW, one of the customers of U.S.Steel Corp.holds an RFM score of 111.Which of the following characteristics relates SAMCROW with its RFM score?

In market-basket terminology, ________ is the term that describes the probability that two items will be purchased together.

In market-basket terminology, confidence is the probability that two items will be purchased together.

Ajax is one of the customers of a well known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

Regression analysis measures the impact of a set of variables on another variable.

What is OLAP? What are some of its features?

What is an RFM analysis?

A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.

________ is defined as information containing patterns, relationships, and trends.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a(n)________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Structured Processes and Information Systems

Social Media Information Systems

Business Process and Information Systems Development

Information Systems Management

Information Security Management

The International Dimension

Filters

Exam 9: Business Intelligence Systems

Which of the following is true of source data for a BI system?

Which of the following terms is used as a synonym for data mining?

RFM analysis is used to analyze and rank customers according to their ________.

Which of the following observations concerning expert systems is true?

With a(n)________ , users can subscribe to content sources and be notified when they have been changed.

Publishing static BI is difficult because it requires the publisher to set up database access when documents are consumed.

OLAP stands for ________.

Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.

Knowledge discovery in databases (KDD)is used as a synonym for data mining.

Which of the following statements is true about BI publishing alternatives?

U.S.Steel Corp.is a well known steel manufacturing company.SAMCROW, one of the customers of U.S.Steel Corp.holds an RFM score of 111.Which of the following characteristics relates SAMCROW with its RFM score?

In market-basket terminology, ________ is the term that describes the probability that two items will be purchased together.

In market-basket terminology, confidence is the probability that two items will be purchased together.

Ajax is one of the customers of a well known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

Regression analysis measures the impact of a set of variables on another variable.

What is OLAP? What are some of its features?

What is an RFM analysis?

A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.

________ is defined as information containing patterns, relationships, and trends.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a(n)________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Structured Processes and Information Systems

Social Media Information Systems

Business Process and Information Systems Development

Information Systems Management

Information Security Management

The International Dimension

Filters