Question 1

How should a sales team respond to a customer who has an RFM score of 545?

Accepted Answer

A)  The sales team should contact this customer immediately. 
B)  The sales team should let go of this customer; the loss will be minimal. 
C)  The sales team should attempt to up-sell more expensive goods to this customer. 
D)  The sales team should spend more time with this customer. 
A)  The sales team should contact this customer immediately. 
B)  The sales team should let go of this customer; the loss will be minimal. 
C)  The sales team should attempt to up-sell more expensive goods to this customer. 
D)  The sales team should spend more time with this customer.

Question 2

Knowledge management enables employees to leverage organizational knowledge to work more efficiently.

Accepted Answer

A) True 
 B)False

Question 3

________ requires the user to request BI results.

Accepted Answer

A)  Push publishing 
B)  Pull publishing 
C)  Desktop publishing 
D)  Accessible publishing 
A)  Push publishing 
B)  Pull publishing 
C)  Desktop publishing 
D)  Accessible publishing

Question 4

________ is a term used to refer to the level of detail represented by the data.

Accepted Answer

A)  Granularity 
B)  Intricacy 
C)  Elaboration 
D)  Complexity 
A)  Granularity 
B)  Intricacy 
C)  Elaboration 
D)  Complexity

Question 5

A value of 999-999-9999 for a U.S.phone number is an example of dirty data.

Accepted Answer

A) True 
 B)False

Question 6

The remarkable characteristic of OLAP reports is that they are dynamic.

Accepted Answer

A) True 
 B)False

Question 7

Operational data is structured for fast and reliable transaction processing.

Accepted Answer

A) True 
 B)False

Question 8

Problematic data are termed dirty data.

Accepted Answer

A) True 
 B)False

Question 9

A common business application of decision trees is to classify loans by likelihood of default.

Accepted Answer

A) True 
 B)False

Question 10

The five basic reporting operations that produce business intelligence can all be accomplished using SQL and basic HTML or a simple report writing tool.

Accepted Answer

A) True 
 B)False

Question 11

A drawback associated with OLAP reports is their inability to let users drill down into the data.

Accepted Answer

A) True 
 B)False

Question 12

What are expert systems? What are their primary disadvantages?

Accepted Answer

Expert systems attempt to capture human

Question 13

With ________, statistical techniques can identify groups of entities that have similar characteristics.

Accepted Answer

A)  regression analysis 
B)  cluster analysis 
C)  expert systems 
D)  neural networks 
A)  regression analysis 
B)  cluster analysis 
C)  expert systems 
D)  neural networks

Question 14

________ attempt to capture human expertise and put it into a format that can be used by nonexperts.

Accepted Answer

A)  Neural networks 
B)  Expert systems 
C)  Regression analysis 
D)  Decision trees 
A)  Neural networks 
B)  Expert systems 
C)  Regression analysis 
D)  Decision trees

Question 15

Real Simple Syndication (RSS)is the single most important content function in KM applications.

Accepted Answer

A) True 
 B)False

Question 16

Because of the various problems with operational data, large organizations choose to extract operational data into a(n)________.

Accepted Answer

A)  OLAP cube 
B)  neural network 
C)  data warehouse 
D)  Web server 
A)  OLAP cube 
B)  neural network 
C)  data warehouse 
D)  Web server

Question 17

A sales report that is current as of the time the user accessed it on a Web server is a static report.

Accepted Answer

A) True 
 B)False

Question 18

________ is the single most important content function in knowledge management applications.

Accepted Answer

A)  Sourcing 
B)  Retrieving 
C)  Indexing 
D)  Sorting 
A)  Sourcing 
B)  Retrieving 
C)  Indexing 
D)  Sorting

Question 19

Describe the features of a data mart.

Accepted Answer

A data mart is a data collection, smalle

Question 20

What is the objective of performing a market-basket analysis?

Accepted Answer

A market-basket analysis is an unsupervi

How should a sales team respond to a customer who has an RFM score of 545?

Knowledge management enables employees to leverage organizational knowledge to work more efficiently.

________ requires the user to request BI results.

________ is a term used to refer to the level of detail represented by the data.

A value of 999-999-9999 for a U.S.phone number is an example of dirty data.

The remarkable characteristic of OLAP reports is that they are dynamic.

Operational data is structured for fast and reliable transaction processing.

Problematic data are termed dirty data.

A common business application of decision trees is to classify loans by likelihood of default.

The five basic reporting operations that produce business intelligence can all be accomplished using SQL and basic HTML or a simple report writing tool.

A drawback associated with OLAP reports is their inability to let users drill down into the data.

What are expert systems? What are their primary disadvantages?

With ________, statistical techniques can identify groups of entities that have similar characteristics.

________ attempt to capture human expertise and put it into a format that can be used by nonexperts.

Real Simple Syndication (RSS)is the single most important content function in KM applications.

Because of the various problems with operational data, large organizations choose to extract operational data into a(n)________.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

________ is the single most important content function in knowledge management applications.

Describe the features of a data mart.

What is the objective of performing a market-basket analysis?

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Structured Processes and Information Systems

Social Media Information Systems

Business Process and Information Systems Development

Information Systems Management

Information Security Management

The International Dimension

Filters

Exam 9: Business Intelligence Systems

How should a sales team respond to a customer who has an RFM score of 545?

Knowledge management enables employees to leverage organizational knowledge to work more efficiently.

________ requires the user to request BI results.

________ is a term used to refer to the level of detail represented by the data.

A value of 999-999-9999 for a U.S.phone number is an example of dirty data.

The remarkable characteristic of OLAP reports is that they are dynamic.

Operational data is structured for fast and reliable transaction processing.

Problematic data are termed dirty data.

A common business application of decision trees is to classify loans by likelihood of default.

The five basic reporting operations that produce business intelligence can all be accomplished using SQL and basic HTML or a simple report writing tool.

A drawback associated with OLAP reports is their inability to let users drill down into the data.

What are expert systems? What are their primary disadvantages?

With ________, statistical techniques can identify groups of entities that have similar characteristics.

________ attempt to capture human expertise and put it into a format that can be used by nonexperts.

Real Simple Syndication (RSS)is the single most important content function in KM applications.

Because of the various problems with operational data, large organizations choose to extract operational data into a(n)________.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

________ is the single most important content function in knowledge management applications.

Describe the features of a data mart.

What is the objective of performing a market-basket analysis?

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Structured Processes and Information Systems

Social Media Information Systems

Business Process and Information Systems Development

Information Systems Management

Information Security Management

The International Dimension

Filters