Exam 9: Business Intelligence Systems

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________ records the source, format, assumptions and constraints, and other facts about the data.

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Neural networks are a popular unsupervised data mining technique used to predict values and make classifications.

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________ is a hierarchical arrangement of criteria that predict a classification or a value.

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In market-basket terminology, the ratio of confidence to the base probability of buying an item is called the ________.

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Which of the following is an example of a measure in an OLAP report?

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Which of the following is true of unsupervised data mining?

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Push publishing delivers business intelligence ________.

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A BI server extends alert/RSS functionality to support user subscriptions.

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In marketing transactions, the fact that customers who buy product X also buy product Y creates a cross-selling opportunity.

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________ is a standard for subscribing to content sources.

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What is knowledge management?

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Report servers are specialized Web servers.

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Which of the following statements is true about operational data?

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In market-basket terminology, a conditional probability estimate is called lift.

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BI servers use ________ to determine what results to send to which users and on which schedule.

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Name and describe the three primary activities in the BI process.

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OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

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In supervised data mining, a model is developed after the analysis.

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Business intelligence (BI)systems have only four of the five components of IS: hardware, software, data, and people.

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The viewer of an OLAP report can change its format.Which term implies this capability?

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