Question 1

The first step that any hyper-organization should take is to develop and publicize a(n)________ policy.

Accepted Answer

A)  foreign 
B)  insurance 
C)  corporate responsibility 
D)  social media 
A)  foreign 
B)  insurance 
C)  corporate responsibility 
D)  social media

Question 2

An organization has a strong relationship with you if you buy its products and write positive reviews about it.

Accepted Answer

A) True 
 B)False

Question 3

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

Accepted Answer

A) True 
 B)False

Question 4

According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Accepted Answer

A) True 
 B)False

Question 5

A ________ is content structure that has emerged from the processing of many user tags.

Accepted Answer

A)  mashup 
B)  taxonomy 
C)  folksonomy 
D)  microblogging 
A)  mashup 
B)  taxonomy 
C)  folksonomy 
D)  microblogging

Question 6

The first step that any hyper-organization should take is to develop and publicize UGC.

Accepted Answer

A) True 
 B)False

Question 7

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Accepted Answer

A) True 
 B)False

Question 8

Summarize Intel's six guiding principles.

Accepted Answer

Intel Corporation created an open and em

Question 9

SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Accepted Answer

A) True 
 B)False

Question 10

In the context of CRM, hyper-social means that the vendor gains control of the customer relationship.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements is true of defenders-of-belief communities?

Accepted Answer

A)  They are open to changing their belief when confronted with contrary evidence. 
B)  They are very effective for activities that involve innovation or problem solving. 
C)  They are useful in customer service activities. 
D)  They seek conformity and want to convince others of the wisdom of their belief. 
A)  They are open to changing their belief when confronted with contrary evidence. 
B)  They are very effective for activities that involve innovation or problem solving. 
C)  They are useful in customer service activities. 
D)  They seek conformity and want to convince others of the wisdom of their belief.

Question 12

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

Accepted Answer

A) True 
 B)False

Question 13

A student invests money and time in taking a business administration course.In this example, the student invests in ________.

Accepted Answer

A)  human capital 
B)  social capital 
C)  functional capital 
D)  mechanical capital 
A)  human capital 
B)  social capital 
C)  functional capital 
D)  mechanical capital

Question 14

Content data is data and responses to data that are contributed by users and SM sponsors.

Accepted Answer

A) True 
 B)False

Question 15

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most impact on the organization.

Accepted Answer

A) True 
 B)False

Question 16

________ is the use of information technology to support the sharing of content among networks of users.

Accepted Answer

A)  Social media 
B)  Content publishing 
C)  Networking 
D)  Programming 
A)  Social media 
B)  Content publishing 
C)  Networking 
D)  Programming

Question 17

Traditional software vendors depend on ________.

Accepted Answer

A)  viral marketing 
B)  software license fees 
C)  user participation 
D)  venture capital 
A)  viral marketing 
B)  software license fees 
C)  user participation 
D)  venture capital

Question 18

Social CRM is a dynamic, SM-based CRM process.

Accepted Answer

A) True 
 B)False

Question 19

Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?

Accepted Answer

A)  infrequent, controlled releases 
B)  fixed product value 
C)  viral marketing 
D)  controlled, fixed interface 
A)  infrequent, controlled releases 
B)  fixed product value 
C)  viral marketing 
D)  controlled, fixed interface

Question 20

Web 2.0 interfaces carefully control the users' experience.In contrast, traditional interfaces are organic.

Accepted Answer

A) True 
 B)False

The first step that any hyper-organization should take is to develop and publicize a(n)________ policy.

An organization has a strong relationship with you if you buy its products and write positive reviews about it.

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A ________ is content structure that has emerged from the processing of many user tags.

The first step that any hyper-organization should take is to develop and publicize UGC.

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Summarize Intel's six guiding principles.

SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

In the context of CRM, hyper-social means that the vendor gains control of the customer relationship.

Which of the following statements is true of defenders-of-belief communities?

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

A student invests money and time in taking a business administration course.In this example, the student invests in ________.

Content data is data and responses to data that are contributed by users and SM sponsors.

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most impact on the organization.

________ is the use of information technology to support the sharing of content among networks of users.

Traditional software vendors depend on ________.

Social CRM is a dynamic, SM-based CRM process.

Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?

Web 2.0 interfaces carefully control the users' experience.In contrast, traditional interfaces are organic.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Structured Processes and Information Systems

Business Intelligence Systems

Business Process and Information Systems Development

Information Systems Management

Information Security Management

The International Dimension

Filters

Exam 8: Social Media Information Systems

The first step that any hyper-organization should take is to develop and publicize a(n)________ policy.

An organization has a strong relationship with you if you buy its products and write positive reviews about it.

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A ________ is content structure that has emerged from the processing of many user tags.

The first step that any hyper-organization should take is to develop and publicize UGC.

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Summarize Intel's six guiding principles.

SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

In the context of CRM, hyper-social means that the vendor gains control of the customer relationship.

Which of the following statements is true of defenders-of-belief communities?

Enterprise 2.0 is the application of social media to facilitate the cooperative work of people inside organizations.

A student invests money and time in taking a business administration course.In this example, the student invests in ________.

Content data is data and responses to data that are contributed by users and SM sponsors.

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most impact on the organization.

________ is the use of information technology to support the sharing of content among networks of users.

Traditional software vendors depend on ________.

Social CRM is a dynamic, SM-based CRM process.

Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?

Web 2.0 interfaces carefully control the users' experience.In contrast, traditional interfaces are organic.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Structured Processes and Information Systems

Business Intelligence Systems

Business Process and Information Systems Development

Information Systems Management

Information Security Management

The International Dimension

Filters