Question 1

The stage in which program progress is tracked is known as the:

Accepted Answer

A)  listening stage. 
B)  planning stage. 
C)  pretesting stage. 
D)  monitoring stage. 
A)  listening stage. 
B)  planning stage. 
C)  pretesting stage. 
D)  monitoring stage.

Question 2

Which of the following demonstrates an understanding of social marketing?

Accepted Answer

A)  Use of a local church for a health fair 
B)  Obtaining private funding 
C)  Profit generating 
D)  Catering to public likes 
A)  Use of a local church for a health fair 
B)  Obtaining private funding 
C)  Profit generating 
D)  Catering to public likes

Question 3

Social marketing originated in India, where it was used in the 1960s to promote the country's family planning program, particularly the marketing of condoms.

Accepted Answer

A) True 
 B)False

Question 4

Social marketing is usually effective for behaviors that need to be changed:

Accepted Answer

A)  once or twice. 
B)  repeatedly. 
C)  for positive influences on health. 
D)  for overcoming negative influences on health. 
A)  once or twice. 
B)  repeatedly. 
C)  for positive influences on health. 
D)  for overcoming negative influences on health.

Question 5

Exchange theory implies the transfer or transaction of something valuable between two individuals or groups.

Accepted Answer

A) True 
 B)False

Question 6

In the marketing mix, _____ refers to the tangible and intangible things that the target audience has to give up in order to adopt the new idea.

Accepted Answer

A)  product 
B)  place 
C)  promotion 
D)  price 
A)  product 
B)  place 
C)  promotion 
D)  price

Question 7

Statement A: In social marketing, the primary purpose is to make profits.
Statement B: Marketing of condoms is one of the largest applications of social marketing in the world.

Accepted Answer

A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false. 
A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false.

Question 8

The idea of social marketing began in India with activities to encourage condom use.

Accepted Answer

A) True 
 B)False

Question 9

The expectations in social marketing are not demanding, scrutiny is done from one source, and the educational level of the target audience is usually high.

Accepted Answer

A) True 
 B)False

The stage in which program progress is tracked is known as the:

Which of the following demonstrates an understanding of social marketing?

Social marketing originated in India, where it was used in the 1960s to promote the country's family planning program, particularly the marketing of condoms.

Social marketing is usually effective for behaviors that need to be changed:

Exchange theory implies the transfer or transaction of something valuable between two individuals or groups.

In the marketing mix, _____ refers to the tangible and intangible things that the target audience has to give up in order to adopt the new idea.

Statement A: In social marketing, the primary purpose is to make profits. Statement B: Marketing of condoms is one of the largest applications of social marketing in the world.

The idea of social marketing began in India with activities to encourage condom use.

The expectations in social marketing are not demanding, scrutiny is done from one source, and the educational level of the target audience is usually high.

Introduction to Health Education, Health Promotion, and Theory

Planning Models in Health Education and Health Promotion

The Health Belief Model

The Transtheoretical Model

Theory of Reasoned Action and Theory of Planned Behavior

Theories of Stress and Coping

Social Cognitive Theory

Diffusion of Innovations

Freires Model of Adult Education

Newer Theories in Health Education and Health Promotion

Filters

Exam 8: Social Marketing

The stage in which program progress is tracked is known as the:

Which of the following demonstrates an understanding of social marketing?

Social marketing originated in India, where it was used in the 1960s to promote the country's family planning program, particularly the marketing of condoms.

Social marketing is usually effective for behaviors that need to be changed:

Exchange theory implies the transfer or transaction of something valuable between two individuals or groups.

In the marketing mix, _____ refers to the tangible and intangible things that the target audience has to give up in order to adopt the new idea.

Statement A: In social marketing, the primary purpose is to make profits. Statement B: Marketing of condoms is one of the largest applications of social marketing in the world.

The idea of social marketing began in India with activities to encourage condom use.

The expectations in social marketing are not demanding, scrutiny is done from one source, and the educational level of the target audience is usually high.

Introduction to Health Education, Health Promotion, and Theory

Planning Models in Health Education and Health Promotion

The Health Belief Model

The Transtheoretical Model

Theory of Reasoned Action and Theory of Planned Behavior

Theories of Stress and Coping

Social Cognitive Theory

Diffusion of Innovations

Freires Model of Adult Education

Newer Theories in Health Education and Health Promotion

Filters