Exam 9: Diffusion of Innovations

What should be considered while developing communication channels?

What should not be done while developing the innovation in diffusion of innovations theory?

The degree to which a potential adopter can adapt, refine, or modify an innovation to suit his or her needs is known as:

The hybrid seed corn study was conducted by:

Statement A: The hallmark of diffusion of innovations theory is that it deals with dissemination of any idea and its adoption by people. Statement B: Diffusion of innovations theory is a tool for social change.

People who are deliberate, highly connected within a peer system, and ahead of the average fall into which category of adopters?

Interpersonal channels are especially helpful in persuading a potential adopter.

The tangible and intangible expenses incurred in the adoption of a new idea, practice, or product are known as:

An acronym for dissemination of the diffusion of innovations theory in public health organizations is:

What should be considered while developing the social system in diffusion of innovations theory?

In diffusion of innovations, it does not matter how long an idea, practice, or product has been around. What matters is that the person who is adopting it perceives it as new.

The diffusion of innovations theory is applicable mainly in health education.

The perception about how much better the new product, idea, or practice is than the one it will replace is known as its:

Which of the following is not a step for applying the diffusion of innovations theory for health programming?

The hallmark of diffusion of innovations theory is that it deals with dissemination of old and new ideas and their adoption by people.

How similar the group members are in a social system is known as:

In the hybrid corn study, when the cumulative number of farmers adopting the hybrid corn was plotted against time, it formed a bell-shaped curve.

Diffusion of innovations theory in public health, health promotion, and health education began with applications in:

Sociologists Bryce Ryan and Neal Gross used the theory of diffusion to explain which of the following?

Immunizations program interventions developed to increase immunizations in a community use the diffusion innovations theory.