Question 1

All of the following are part of the Ps that form the extended constructs of social marketing mix, except:

Accepted Answer

A)  partnership. 
B)  policy. 
C)  people. 
D)  purse strings. 
A)  partnership. 
B)  policy. 
C)  people. 
D)  purse strings. C

Question 2

Place in social marketing refers to how to get a product to the customer.

Accepted Answer

A) True 
 B)False  False

Question 3

The educational level of audiences in social marketing is often:

Accepted Answer

A)  low level. 
B)  average level. 
C)  high level. 
D)  very high level. 
A)  low level. 
B)  average level. 
C)  high level. 
D)  very high level. A

Question 4

Which of the following describes the audience segmentation component of social marketing?

Accepted Answer

A)  Attitude of target audience surveyed 
B)  Similar group characteristics 
C)  Product and place chosen 
D)  Public policy developed 
A)  Attitude of target audience surveyed 
B)  Similar group characteristics 
C)  Product and place chosen 
D)  Public policy developed

Question 5

Which of the following represents an attribute of commercial marketing?

Accepted Answer

A)  Benefits product users 
B)  Government funded 
C)  Internal self-rewards 
D)  Benefits the poor 
A)  Benefits product users 
B)  Government funded 
C)  Internal self-rewards 
D)  Benefits the poor

Question 6

All of the following are part of the four Ps that define the constructs of marketing mix, except:

Accepted Answer

A)  product. 
B)  price. 
C)  place. 
D)  packaging. 
A)  product. 
B)  price. 
C)  place. 
D)  packaging.

Question 7

Social marketing uses techniques from:

Accepted Answer

A)  commercial marketing. 
B)  sociology. 
C)  psychology. 
D)  anthropology. 
A)  commercial marketing. 
B)  sociology. 
C)  psychology. 
D)  anthropology.

Question 8

Statement A: In social marketing, price refers only to the tangible costs that the target audience has to pay in order to adopt the product.
Statement B: A mechanism by which one gets a message across to the target audience is called audience segmentation.

Accepted Answer

A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false. 
A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false.

Question 9

Alan Andreasen first suggested that marketing can be applied for social purposes.

Accepted Answer

A) True 
 B)False

Question 10

Gathering quantitative and qualitative data about the problem, context, attitudes, and behaviors of the target audience, ways to reach the target audience, and existing messages and materials is known as:

Accepted Answer

A)  experimental research. 
B)  formative research. 
C)  summative research. 
D)  consequential research. 
A)  experimental research. 
B)  formative research. 
C)  summative research. 
D)  consequential research.

Question 11

Commercial marketing identifies a socially acceptable behavior change.

Accepted Answer

A) True 
 B)False

Question 12

Statement A: Social marketing requires a lot of lead time in terms of planning.
Statement B: Social marketing has been labeled "motivational manipulation."

Accepted Answer

A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false. 
A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false.

Question 13

Distinct groups of people who are similar to each other in different characteristics are not likely to respond to messages in a similar way.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are components within social marketing's step of message and materials development, except:

Accepted Answer

A)  identifying appropriate channels. 
B)  developing effective messages. 
C)  developing creative strategy. 
D)  pretesting. 
A)  identifying appropriate channels. 
B)  developing effective messages. 
C)  developing creative strategy. 
D)  pretesting.

Question 15

Statement A: In social marketing, expectations are more demanding than commercial marketing.
Statement B: In commercial marketing, scrutiny is done from a variety of sources, as opposed to social marketing, where minimal scrutiny is done.

Accepted Answer

A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false. 
A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false.

Question 16

All of the following are intangible prices, except:

Accepted Answer

A)  money. 
B)  time. 
C)  effort. 
D)  old way of living. 
A)  money. 
B)  time. 
C)  effort. 
D)  old way of living.

Question 17

Which of the following is a limitation of social marketing?

Accepted Answer

A)  It lacks tailored messages. 
B)  Too much lead time is needed. 
C)  It does not give enough emphasis on preplanning. 
D)  Community members have too much input. 
A)  It lacks tailored messages. 
B)  Too much lead time is needed. 
C)  It does not give enough emphasis on preplanning. 
D)  Community members have too much input.

Question 18

In social marketing, creating the environmental supports to sustain the behavior change is known as:

Accepted Answer

A)  support creation. 
B)  policy. 
C)  partnership. 
D)  publics. 
A)  support creation. 
B)  policy. 
C)  partnership. 
D)  publics.

Question 19

The stage in which the marketing mission, objectives, goals, and strategy are defined is known as the:

Accepted Answer

A)  listening stage. 
B)  planning stage. 
C)  structuring stage. 
D)  pretesting stage. 
A)  listening stage. 
B)  planning stage. 
C)  structuring stage. 
D)  pretesting stage.

Question 20

In social marketing, where the target audience will be exposed to the messages about the behavior is known as:

Accepted Answer

A)  venue 
B)  location 
C)  place 
D)  site 
A)  venue 
B)  location 
C)  place 
D)  site

All of the following are part of the Ps that form the extended constructs of social marketing mix, except:

Place in social marketing refers to how to get a product to the customer.

The educational level of audiences in social marketing is often:

Which of the following describes the audience segmentation component of social marketing?

Which of the following represents an attribute of commercial marketing?

All of the following are part of the four Ps that define the constructs of marketing mix, except:

Social marketing uses techniques from:

Statement A: In social marketing, price refers only to the tangible costs that the target audience has to pay in order to adopt the product. Statement B: A mechanism by which one gets a message across to the target audience is called audience segmentation.

Alan Andreasen first suggested that marketing can be applied for social purposes.

Gathering quantitative and qualitative data about the problem, context, attitudes, and behaviors of the target audience, ways to reach the target audience, and existing messages and materials is known as:

Commercial marketing identifies a socially acceptable behavior change.

Statement A: Social marketing requires a lot of lead time in terms of planning. Statement B: Social marketing has been labeled "motivational manipulation."

Distinct groups of people who are similar to each other in different characteristics are not likely to respond to messages in a similar way.

All of the following are components within social marketing's step of message and materials development, except:

Statement A: In social marketing, expectations are more demanding than commercial marketing. Statement B: In commercial marketing, scrutiny is done from a variety of sources, as opposed to social marketing, where minimal scrutiny is done.

All of the following are intangible prices, except:

Which of the following is a limitation of social marketing?

In social marketing, creating the environmental supports to sustain the behavior change is known as:

The stage in which the marketing mission, objectives, goals, and strategy are defined is known as the:

In social marketing, where the target audience will be exposed to the messages about the behavior is known as:

Introduction to Health Education, Health Promotion, and Theory

Planning Models in Health Education and Health Promotion

The Health Belief Model

The Transtheoretical Model

Theory of Reasoned Action and Theory of Planned Behavior

Theories of Stress and Coping

Social Cognitive Theory

Diffusion of Innovations

Freires Model of Adult Education

Newer Theories in Health Education and Health Promotion

Filters

Exam 8: Social Marketing

All of the following are part of the Ps that form the extended constructs of social marketing mix, except:

Place in social marketing refers to how to get a product to the customer.

The educational level of audiences in social marketing is often:

Which of the following describes the audience segmentation component of social marketing?

Which of the following represents an attribute of commercial marketing?

All of the following are part of the four Ps that define the constructs of marketing mix, except:

Social marketing uses techniques from:

Statement A: In social marketing, price refers only to the tangible costs that the target audience has to pay in order to adopt the product. Statement B: A mechanism by which one gets a message across to the target audience is called audience segmentation.

Alan Andreasen first suggested that marketing can be applied for social purposes.

Gathering quantitative and qualitative data about the problem, context, attitudes, and behaviors of the target audience, ways to reach the target audience, and existing messages and materials is known as:

Commercial marketing identifies a socially acceptable behavior change.

Statement A: Social marketing requires a lot of lead time in terms of planning. Statement B: Social marketing has been labeled "motivational manipulation."

Distinct groups of people who are similar to each other in different characteristics are not likely to respond to messages in a similar way.

All of the following are components within social marketing's step of message and materials development, except:

Statement A: In social marketing, expectations are more demanding than commercial marketing. Statement B: In commercial marketing, scrutiny is done from a variety of sources, as opposed to social marketing, where minimal scrutiny is done.

All of the following are intangible prices, except:

Which of the following is a limitation of social marketing?

In social marketing, creating the environmental supports to sustain the behavior change is known as:

The stage in which the marketing mission, objectives, goals, and strategy are defined is known as the:

In social marketing, where the target audience will be exposed to the messages about the behavior is known as:

Introduction to Health Education, Health Promotion, and Theory

Planning Models in Health Education and Health Promotion

The Health Belief Model

The Transtheoretical Model

Theory of Reasoned Action and Theory of Planned Behavior

Theories of Stress and Coping

Social Cognitive Theory

Diffusion of Innovations

Freires Model of Adult Education

Newer Theories in Health Education and Health Promotion

Filters