Question 1

All of the following are limitations of the diffusion of innovations theory in health promotion and education, except:

Accepted Answer

A)  People are already knowledgeable about the issue and have often tried the behavior. 
B)  Interventions are preventive in nature, whereby the individual has to adopt the new idea today to avoid the likelihood of a negative consequence from occurring at a later date. 
C)  The diffusion process occurs more easily and smoothly in wealthier and highly educated people, which is the usual target population for health education. 
D)  An innovation should be diffused and adopted by all members and in a rapid manner without rejection or reinvention. 
A)  People are already knowledgeable about the issue and have often tried the behavior. 
B)  Interventions are preventive in nature, whereby the individual has to adopt the new idea today to avoid the likelihood of a negative consequence from occurring at a later date. 
C)  The diffusion process occurs more easily and smoothly in wealthier and highly educated people, which is the usual target population for health education. 
D)  An innovation should be diffused and adopted by all members and in a rapid manner without rejection or reinvention.

Question 2

An individual who influences a potential adopter's decision about innovation in a favorable way is called a(n):

Accepted Answer

A)  opinion leader. 
B)  change agent. 
C)  adopter influencer. 
D)  adviser. 
A)  opinion leader. 
B)  change agent. 
C)  adopter influencer. 
D)  adviser.

Question 3

Most of the published studies on the diffusion of innovations theory use:

Accepted Answer

A)  cross-sectional surveys of adopters. 
B)  historical research. 
C)  case studies. 
D)  interviews done throughout the innovation process. 
A)  cross-sectional surveys of adopters. 
B)  historical research. 
C)  case studies. 
D)  interviews done throughout the innovation process.

Question 4

All of the following are steps in the innovation decision process, except:

Accepted Answer

A)  gaining knowledge about the innovation. 
B)  getting persuaded about the innovation. 
C)  putting the innovation to use. 
D)  disseminating the innovation to others. 
A)  gaining knowledge about the innovation. 
B)  getting persuaded about the innovation. 
C)  putting the innovation to use. 
D)  disseminating the innovation to others.

Question 5

The degree to which an innovation requires changes or adjustments by other elements in the social system is known as:

Accepted Answer

A)  demonstrability. 
B)  reversibility. 
C)  pervasiveness. 
D)  reinvention. 
A)  demonstrability. 
B)  reversibility. 
C)  pervasiveness. 
D)  reinvention.

Question 6

Statement A: A change agent is an individual who influences a potential adopter's decision about innovation in a favorable way.
Statement B: Opinion leaders are individuals who are influential in a community and sway the beliefs and actions of their colleagues only in a positive direction.

Accepted Answer

A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false. 
A)  Statement A is true and statement B is false. 
B)  Statement A is false and statement B is true. 
C)  Both statements are true. 
D)  Both statements are false.

Question 7

The origins of diffusion of innovations theory can be traced back to the book Laws of Imitation, which was written by:

Accepted Answer

A)  Georg Simmel. 
B)  Clark Wissler. 
C)  Gabriel Tarde. 
D)  Everett Rogers. 
A)  Georg Simmel. 
B)  Clark Wissler. 
C)  Gabriel Tarde. 
D)  Everett Rogers.

Question 8

Adopter categories refer to the S-shaped distribution of how people adopt an innovation.

Accepted Answer

A) True 
 B)False

Question 9

Perceived relative advantage refers to a perception about how much better a new product, idea, or practice is compared with the one it will replace.

Accepted Answer

A) True 
 B)False

Question 10

Disseminating information on the results of an innovation and making the innovation more visible help to establish:

Accepted Answer

A)  demonstrability. 
B)  perceived relative advantage. 
C)  clarity of results. 
D)  reversibility. 
A)  demonstrability. 
B)  perceived relative advantage. 
C)  clarity of results. 
D)  reversibility.

Question 11

Innovations that represent a significant improvement but do not entail any new technology or approach are known as:

Accepted Answer

A)  distinctive innovations. 
B)  breakthrough innovations. 
C)  incremental innovations. 
D)  relative innovations. 
A)  distinctive innovations. 
B)  breakthrough innovations. 
C)  incremental innovations. 
D)  relative innovations.

Question 12

Innovations that are based on new technology or approach are called incremental innovations.

Accepted Answer

A) True 
 B)False

Question 13

The new idea, object, or practice that is to be adopted is known as:

Accepted Answer

A)  diffusion. 
B)  innovation. 
C)  novelty. 
D)  modernism. 
A)  diffusion. 
B)  innovation. 
C)  novelty. 
D)  modernism.

Question 14

Which of the following describes the diffusion innovation attribute of clarity of results?

Accepted Answer

A)  After the class all students wear bicycle helmets. 
B)  Program speakers were knowledgeable about the topic. 
C)  Students participated in a lively discussion. 
D)  The group is considering a mountain climb. 
A)  After the class all students wear bicycle helmets. 
B)  Program speakers were knowledgeable about the topic. 
C)  Students participated in a lively discussion. 
D)  The group is considering a mountain climb.

Question 15

Innovators by nature are adventurous, cosmopolitan, have geographically dispersed contacts, are high risk takers, and have high tolerance of uncertainty and failure.

Accepted Answer

A) True 
 B)False

Question 16

The process by which a new idea, object, or practice filters through various channels in a community over time is known as:

Accepted Answer

A)  diffusion. 
B)  transmission. 
C)  filtering. 
D)  channeling. 
A)  diffusion. 
B)  transmission. 
C)  filtering. 
D)  channeling.

Question 17

Innovations that reflect a relatively small improvement over previous products are known as:

Accepted Answer

A)  distinctive innovations. 
B)  breakthrough innovations. 
C)  incremental innovations. 
D)  relative innovations. 
A)  distinctive innovations. 
B)  breakthrough innovations. 
C)  incremental innovations. 
D)  relative innovations.

Question 18

The book The Tipping Point: How Little Things Can Make a Big Difference was written by:

Accepted Answer

A)  Everett Rogers. 
B)  Gabriel Tarde. 
C)  Neal Gross. 
D)  Malcolm Gladwell. 
A)  Everett Rogers. 
B)  Gabriel Tarde. 
C)  Neal Gross. 
D)  Malcolm Gladwell.

Question 19

When a change agent has been identified, a new program will easily diffuse into the community.

Accepted Answer

A) True 
 B)False

Question 20

Demonstrability refers to the degree to which a potential adopter can adapt, refine, or modify the innovation to suit his or her needs.

Accepted Answer

A) True 
 B)False

All of the following are limitations of the diffusion of innovations theory in health promotion and education, except:

An individual who influences a potential adopter's decision about innovation in a favorable way is called a(n):

Most of the published studies on the diffusion of innovations theory use:

All of the following are steps in the innovation decision process, except:

The degree to which an innovation requires changes or adjustments by other elements in the social system is known as:

Statement A: A change agent is an individual who influences a potential adopter's decision about innovation in a favorable way. Statement B: Opinion leaders are individuals who are influential in a community and sway the beliefs and actions of their colleagues only in a positive direction.

The origins of diffusion of innovations theory can be traced back to the book Laws of Imitation, which was written by:

Adopter categories refer to the S-shaped distribution of how people adopt an innovation.

Perceived relative advantage refers to a perception about how much better a new product, idea, or practice is compared with the one it will replace.

Disseminating information on the results of an innovation and making the innovation more visible help to establish:

Innovations that represent a significant improvement but do not entail any new technology or approach are known as:

Innovations that are based on new technology or approach are called incremental innovations.

The new idea, object, or practice that is to be adopted is known as:

Which of the following describes the diffusion innovation attribute of clarity of results?

Innovators by nature are adventurous, cosmopolitan, have geographically dispersed contacts, are high risk takers, and have high tolerance of uncertainty and failure.

The process by which a new idea, object, or practice filters through various channels in a community over time is known as:

Innovations that reflect a relatively small improvement over previous products are known as:

The book The Tipping Point: How Little Things Can Make a Big Difference was written by:

When a change agent has been identified, a new program will easily diffuse into the community.

Demonstrability refers to the degree to which a potential adopter can adapt, refine, or modify the innovation to suit his or her needs.

Introduction to Health Education, Health Promotion, and Theory

Planning Models in Health Education and Health Promotion

The Health Belief Model

The Transtheoretical Model

Theory of Reasoned Action and Theory of Planned Behavior

Theories of Stress and Coping

Social Cognitive Theory

Social Marketing

Freires Model of Adult Education

Newer Theories in Health Education and Health Promotion

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Exam 9: Diffusion of Innovations

All of the following are limitations of the diffusion of innovations theory in health promotion and education, except:

An individual who influences a potential adopter's decision about innovation in a favorable way is called a(n):

Most of the published studies on the diffusion of innovations theory use:

All of the following are steps in the innovation decision process, except:

The degree to which an innovation requires changes or adjustments by other elements in the social system is known as:

Statement A: A change agent is an individual who influences a potential adopter's decision about innovation in a favorable way. Statement B: Opinion leaders are individuals who are influential in a community and sway the beliefs and actions of their colleagues only in a positive direction.

The origins of diffusion of innovations theory can be traced back to the book Laws of Imitation, which was written by:

Adopter categories refer to the S-shaped distribution of how people adopt an innovation.

Perceived relative advantage refers to a perception about how much better a new product, idea, or practice is compared with the one it will replace.

Disseminating information on the results of an innovation and making the innovation more visible help to establish:

Innovations that represent a significant improvement but do not entail any new technology or approach are known as:

Innovations that are based on new technology or approach are called incremental innovations.

The new idea, object, or practice that is to be adopted is known as:

Which of the following describes the diffusion innovation attribute of clarity of results?

Innovators by nature are adventurous, cosmopolitan, have geographically dispersed contacts, are high risk takers, and have high tolerance of uncertainty and failure.

The process by which a new idea, object, or practice filters through various channels in a community over time is known as:

Innovations that reflect a relatively small improvement over previous products are known as:

The book The Tipping Point: How Little Things Can Make a Big Difference was written by:

When a change agent has been identified, a new program will easily diffuse into the community.

Demonstrability refers to the degree to which a potential adopter can adapt, refine, or modify the innovation to suit his or her needs.

Introduction to Health Education, Health Promotion, and Theory

Planning Models in Health Education and Health Promotion

The Health Belief Model

The Transtheoretical Model

Theory of Reasoned Action and Theory of Planned Behavior

Theories of Stress and Coping

Social Cognitive Theory

Social Marketing

Freires Model of Adult Education

Newer Theories in Health Education and Health Promotion

Filters