Question 1

The most common approach to persuasion is

Accepted Answer

A)  through communication from others. 
B)  through subliminal perception. 
C)  to persuade ourselves. 
D)  imagery-induced. 
A)  through communication from others. 
B)  through subliminal perception. 
C)  to persuade ourselves. 
D)  imagery-induced.

Question 2

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

Accepted Answer

A)  does not allow for central route processing. 
B)  emphasizes the role of elaboration in producing persuasion. 
C)  does not include reception as one of the information-processing steps in persuasion. 
D)  proposes that memory of message content is the most important determinant of persuasion. 
A)  does not allow for central route processing. 
B)  emphasizes the role of elaboration in producing persuasion. 
C)  does not include reception as one of the information-processing steps in persuasion. 
D)  proposes that memory of message content is the most important determinant of persuasion.

Question 3

Steele's research on self-affirmation and cognitive dissonance indicates that when self-affirmations fail, dissonance

Accepted Answer

A)  is reduced. 
B)  returns. 
C)  goes away permanently. 
D)  becomes much greater than it ever was. 
A)  is reduced. 
B)  returns. 
C)  goes away permanently. 
D)  becomes much greater than it ever was.

Question 4

Professor Shackleford is elated because she has just learned that her paper has been accepted for publication.When a student passes her in the hallway and tells her that he missed the latest exam in order to stay home with his depressed cat, her good mood renders her likely to

Accepted Answer

A)  be even more skeptical than usual about such an unlikely excuse. 
B)  be less skeptical than usual about the excuse. 
C)  overlook the student's cognitive dissonance. 
D)  fall victim to the sleeper effect. 
A)  be even more skeptical than usual about such an unlikely excuse. 
B)  be less skeptical than usual about the excuse. 
C)  overlook the student's cognitive dissonance. 
D)  fall victim to the sleeper effect.

Question 5

Stephen Kraus's (1995)meta-analysis on the relationship between attitudes and behaviors showed that

Accepted Answer

A)  attitudes are only tenuously linked to behavior. 
B)  attitudes significantly and substantially predict future behavior. 
C)  attitudes significantly predict future behavior, but it is a relatively small effect size. 
D)  attitudes invariably predict future behavior. 
A)  attitudes are only tenuously linked to behavior. 
B)  attitudes significantly and substantially predict future behavior. 
C)  attitudes significantly predict future behavior, but it is a relatively small effect size. 
D)  attitudes invariably predict future behavior.

Question 6

Dr.Flinstone, president of Quarry College, needs to convince students that the college must double its tuition beginning in five years.He is hiring someone to promote this idea, as well as developing supportive arguments.Would he need to adopt a different strategy if he instead wanted to implement the change in the next academic year?

Accepted Answer

A)  No. He should do the same thing either way. 
B)  Yes. If the change is to happen next year, the strength of the arguments will matter more than whom he hires to promote the idea. 
C)  Yes. If the change is to happen next year, the person he hires will matter more than the strength of the arguments. 
D)  Yes. If the change is to happen next year, obtaining a credible promoter and generating strong arguments will both be more crucial than if the change will happen in five years. 
A)  No. He should do the same thing either way. 
B)  Yes. If the change is to happen next year, the strength of the arguments will matter more than whom he hires to promote the idea. 
C)  Yes. If the change is to happen next year, the person he hires will matter more than the strength of the arguments. 
D)  Yes. If the change is to happen next year, obtaining a credible promoter and generating strong arguments will both be more crucial than if the change will happen in five years.

Question 7

The more products a celebrity endorses, the

Accepted Answer

A)  more competent she becomes in the eyes of consumers. 
B)  less trustworthy she becomes in the eyes of consumers. 
C)  more likeable she becomes in the eyes of consumers. 
D)  less likely an audience member is to use to peripheral route to persuasion. 
A)  more competent she becomes in the eyes of consumers. 
B)  less trustworthy she becomes in the eyes of consumers. 
C)  more likeable she becomes in the eyes of consumers. 
D)  less likely an audience member is to use to peripheral route to persuasion.

Question 8

As personal involvement regarding an issue increases,

Accepted Answer

A)  the quality of the arguments becomes a more important determinant of persuasion. 
B)  the credibility of the speaker becomes a more important determinant of persuasion. 
C)  the attractiveness of the speaker becomes a more important determinant of persuasion. 
D)  the likelihood of central route persuasion decreases. 
A)  the quality of the arguments becomes a more important determinant of persuasion. 
B)  the credibility of the speaker becomes a more important determinant of persuasion. 
C)  the attractiveness of the speaker becomes a more important determinant of persuasion. 
D)  the likelihood of central route persuasion decreases.

Question 9

Which of the following situations should prompt the least decisional dissonance?

Accepted Answer

A)  Though he would rather be playing football with his friends, Wyatt decides to start his 20-page philosophy paper rather than his 25-page history paper. 
B)  Elmer likes both duck and rabbit, but he decides to order the rabbit for dinner. 
C)  Audrey doesn't like cats much, so she decides that her new pet will be a dog. 
D)  Tevin would like to spend his vacation in both Italy and Greece, but can only afford to travel to one place, so he decides to go to Greece. 
A)  Though he would rather be playing football with his friends, Wyatt decides to start his 20-page philosophy paper rather than his 25-page history paper. 
B)  Elmer likes both duck and rabbit, but he decides to order the rabbit for dinner. 
C)  Audrey doesn't like cats much, so she decides that her new pet will be a dog. 
D)  Tevin would like to spend his vacation in both Italy and Greece, but can only afford to travel to one place, so he decides to go to Greece.

Question 10

Elias believes that gun control is necessary.Which of the following would cause Elias to change his attitude the most?

Accepted Answer

A)  He hears a speech against gun control, then gives a speech that takes a similar position. 
B)  He anticipates giving a speech against gun control, and then gives the speech. 
C)  He anticipates giving a speech for gun control, and then must give a speech against it. 
D)  He gives a speech for gun control, followed by a speech against it. 
A)  He hears a speech against gun control, then gives a speech that takes a similar position. 
B)  He anticipates giving a speech against gun control, and then gives the speech. 
C)  He anticipates giving a speech for gun control, and then must give a speech against it. 
D)  He gives a speech for gun control, followed by a speech against it.

The most common approach to persuasion is

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

Steele's research on self-affirmation and cognitive dissonance indicates that when self-affirmations fail, dissonance

Professor Shackleford is elated because she has just learned that her paper has been accepted for publication.When a student passes her in the hallway and tells her that he missed the latest exam in order to stay home with his depressed cat, her good mood renders her likely to

Stephen Kraus's (1995)meta-analysis on the relationship between attitudes and behaviors showed that

The more products a celebrity endorses, the

As personal involvement regarding an issue increases,

Which of the following situations should prompt the least decisional dissonance?

Elias believes that gun control is necessary.Which of the following would cause Elias to change his attitude the most?

What is Social Psychology

Doing Social Psychology Research

The Social Self

Perceiving Persons

Stereotypes, Prejudice, and Discrimination

Conformity

Group Processes

Attraction and Close Relationships

Helping Others

Aggression

Law

Business

Health and Well being

Filters

Exam 6: Attitudes

The most common approach to persuasion is

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

Steele's research on self-affirmation and cognitive dissonance indicates that when self-affirmations fail, dissonance

Professor Shackleford is elated because she has just learned that her paper has been accepted for publication.When a student passes her in the hallway and tells her that he missed the latest exam in order to stay home with his depressed cat, her good mood renders her likely to

Stephen Kraus's (1995)meta-analysis on the relationship between attitudes and behaviors showed that

The more products a celebrity endorses, the

As personal involvement regarding an issue increases,

Which of the following situations should prompt the least decisional dissonance?

Elias believes that gun control is necessary.Which of the following would cause Elias to change his attitude the most?

What is Social Psychology

Doing Social Psychology Research

The Social Self

Perceiving Persons

Stereotypes, Prejudice, and Discrimination

Conformity

Group Processes

Attraction and Close Relationships

Helping Others

Aggression

Law

Business

Health and Well being

Filters