Multiple Choice
As personal involvement regarding an issue increases,
A) the quality of the arguments becomes a more important determinant of persuasion.
B) the credibility of the speaker becomes a more important determinant of persuasion.
C) the attractiveness of the speaker becomes a more important determinant of persuasion.
D) the likelihood of central route persuasion decreases.
Correct Answer:
Verified
Correct Answer:
Verified
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