Question 1

An attitude that is brought to mind quickly and easily is said to be

Accepted Answer

A)  accessible. 
B)  strong. 
C)  weak. 
D)  dissonant. 
A)  accessible. 
B)  strong. 
C)  weak. 
D)  dissonant.

Question 2

One potential problem with self-report measures is that

Accepted Answer

A)  they do not provide information concerning the intensity of an attitude. 
B)  they do not provide information concerning the direction of an attitude. 
C)  respondents might not respond truthfully. 
D)  it is not possible to assess the validity of self-report measures. 
A)  they do not provide information concerning the intensity of an attitude. 
B)  they do not provide information concerning the direction of an attitude. 
C)  respondents might not respond truthfully. 
D)  it is not possible to assess the validity of self-report measures.

Question 3

People who want to hold correct attitudes will often engage in central route processing.Doing so means that

Accepted Answer

A)  they will always end up with a valid attitude. 
B)  they will avoid biased information processing. 
C)  they may fall prey to overcorrection. 
D)  they will become more liberal in their thinking. 
A)  they will always end up with a valid attitude. 
B)  they will avoid biased information processing. 
C)  they may fall prey to overcorrection. 
D)  they will become more liberal in their thinking.

Question 4

Measuring attitudes by assessing physiological arousal tends to identify the _____ but not the _____ of the attitude.

Accepted Answer

A)  intensity; direction 
B)  direction; accuracy 
C)  accuracy; intensity 
D)  direction; automaticity 
A)  intensity; direction 
B)  direction; accuracy 
C)  accuracy; intensity 
D)  direction; automaticity

Question 5

Which of the following is not used to overcome the limitations of traditional self-report methodology?

Accepted Answer

A)  Bogus pipeline 
B)  Likert scale 
C)  Facial electromyograph 
D)  Covert videotaping 
A)  Bogus pipeline 
B)  Likert scale 
C)  Facial electromyograph 
D)  Covert videotaping

Question 6

Which of the following would not be considered an attitude?

Accepted Answer

A)  Darnell likes to play chess. 
B)  Daphne hates liver. 
C)  Daisy strongly favors universal health insurance. 
D)  Dalton drives a silver minivan. 
A)  Darnell likes to play chess. 
B)  Daphne hates liver. 
C)  Daisy strongly favors universal health insurance. 
D)  Dalton drives a silver minivan.

Question 7

While watching the presidential debate on television, Matilda critically evaluated the arguments made by each candidate and was persuaded to support a particular candidate because of the quality of her arguments.Matilda exhibited

Accepted Answer

A)  psychological reactance. 
B)  central route persuasion. 
C)  peripheral route persuasion. 
D)  insufficient justification. 
A)  psychological reactance. 
B)  central route persuasion. 
C)  peripheral route persuasion. 
D)  insufficient justification.

Question 8

Research by Aronson and Carlsmith (1963)shows that severe punishment

Accepted Answer

A)  is less likely than mild punishment to inspire cognitive dissonance. 
B)  leads to attitude change only when a self-affirmation is possible. 
C)  causes dissonance-induced physiological arousal to increase. 
D)  changes behavior only when attitudes change as well. 
A)  is less likely than mild punishment to inspire cognitive dissonance. 
B)  leads to attitude change only when a self-affirmation is possible. 
C)  causes dissonance-induced physiological arousal to increase. 
D)  changes behavior only when attitudes change as well.

Question 9

The process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message is called

Accepted Answer

A)  psychological reactance. 
B)  theory of planned behavior. 
C)  the peripheral route to persuasion. 
D)  the central route to persuasion. 
A)  psychological reactance. 
B)  theory of planned behavior. 
C)  the peripheral route to persuasion. 
D)  the central route to persuasion.

Question 10

Research on the attitudes of twins suggests

Accepted Answer

A)  that genetics are not useful in predicting the attitudes different people will hold. 
B)  the attitudes of identical twins are more similar than the attitudes of fraternal twins. 
C)  the attitudes of twins who are reared apart from one another are more dissimilar than the attitudes of twins raised together in the same household. 
D)  that the first-born twin is likely to be more conservative than the second-born twin, even when their births are only separated by minutes. 
A)  that genetics are not useful in predicting the attitudes different people will hold. 
B)  the attitudes of identical twins are more similar than the attitudes of fraternal twins. 
C)  the attitudes of twins who are reared apart from one another are more dissimilar than the attitudes of twins raised together in the same household. 
D)  that the first-born twin is likely to be more conservative than the second-born twin, even when their births are only separated by minutes.

Question 11

In a study about political attitudes and opinions during the 2004 presidential election, researchers used brain imaging to examine what happened in the brain when participants listened to positive or negative statements about the candidate of their choice.They found that most affected were those areas of the brain associated with which of the following?

Accepted Answer

A)  Emotion 
B)  Cognitive reasoning 
C)  Speech 
D)  Mood 
A)  Emotion 
B)  Cognitive reasoning 
C)  Speech 
D)  Mood

Question 12

For which type of attitude would an implicit attitude measure be more predictive than an explicit attitude measure?

Accepted Answer

A)  Attitude toward Barack Obama 
B)  Attitude toward owning a pet 
C)  Attitude toward church attendance 
D)  Attitude toward committing suicide 
A)  Attitude toward Barack Obama 
B)  Attitude toward owning a pet 
C)  Attitude toward church attendance 
D)  Attitude toward committing suicide

Question 13

The findings of the classic Festinger and Carlsmith (1959)experiment indicate that

Accepted Answer

A)  participants paid $20 to lie about how fun a boring task was come to believe they actually enjoyed the task more than participants paid $1 to lie. 
B)  participants in the $20 condition experience insufficient justification for lying, and therefore are more likely to exhibit attitude change. 
C)  participants in the $1 condition experience greater discomfort and agitation when lying about how fun the task was than do participants in the $20 condition. 
D)  participants are only willing to lie to a fellow student when they are compensated generously for doing so. 
A)  participants paid $20 to lie about how fun a boring task was come to believe they actually enjoyed the task more than participants paid $1 to lie. 
B)  participants in the $20 condition experience insufficient justification for lying, and therefore are more likely to exhibit attitude change. 
C)  participants in the $1 condition experience greater discomfort and agitation when lying about how fun the task was than do participants in the $20 condition. 
D)  participants are only willing to lie to a fellow student when they are compensated generously for doing so.

Question 14

An unpleasant psychological state often aroused when people hold two conflicting cognitions is called

Accepted Answer

A)  cognitive dissonance. 
B)  attitude ambivalence. 
C)  functional inconsistency. 
D)  self-persuasion. 
A)  cognitive dissonance. 
B)  attitude ambivalence. 
C)  functional inconsistency. 
D)  self-persuasion.

Question 15

Cross-cultural research indicates that cognitive dissonance

Accepted Answer

A)  exists in similar situations and manifests itself the same way in collectivist and individualistic societies. 
B)  does not exist in collectivist societies. 
C)  can be seen across cultures, but emerges in different situations in different cultures. 
D)  is more common among women in individualistic cultures, but among men in collectivist cultures. 
A)  exists in similar situations and manifests itself the same way in collectivist and individualistic societies. 
B)  does not exist in collectivist societies. 
C)  can be seen across cultures, but emerges in different situations in different cultures. 
D)  is more common among women in individualistic cultures, but among men in collectivist cultures.

Question 16

The most direct and straightforward way to assess an attitude is through the use of

Accepted Answer

A)  covert measures. 
B)  implicit measures. 
C)  self-report measures. 
D)  behavioral observation. 
A)  covert measures. 
B)  implicit measures. 
C)  self-report measures. 
D)  behavioral observation.

Question 17

Identify and explain the process whereby the source of a message gradually loses its impact over time.

Accepted Answer

This process, known as the sleeper effec

Question 18

Persuasive communication is the outcome of three possible factors.Which of these is not one of those factors?

Accepted Answer

A)  Source 
B)  Audience 
C)  Message 
D)  Context 
A)  Source 
B)  Audience 
C)  Message 
D)  Context

Question 19

Jacqueline, an attitude researcher, is interested in how people feel about alcohol.She would be well-advised to use a

Accepted Answer

A)  Likert scale because it is not as susceptible to social desirability effects. 
B)  bogus pipeline because it is not as susceptible to social desirability effects. 
C)  Likert scale because it is more likely to be affected by social desirability. 
D)  bogus pipeline because it is more likely to be affected by social desirability. 
A)  Likert scale because it is not as susceptible to social desirability effects. 
B)  bogus pipeline because it is not as susceptible to social desirability effects. 
C)  Likert scale because it is more likely to be affected by social desirability. 
D)  bogus pipeline because it is more likely to be affected by social desirability.

Question 20

Shaniqua plans to use a self-report measure in which people indicate their agreement or disagreement with a list of statements.She is using

Accepted Answer

A)  a Likert scale. 
B)  the luncheon technique. 
C)  a categorical matrix. 
D)  an agreement index. 
A)  a Likert scale. 
B)  the luncheon technique. 
C)  a categorical matrix. 
D)  an agreement index.

An attitude that is brought to mind quickly and easily is said to be

One potential problem with self-report measures is that

People who want to hold correct attitudes will often engage in central route processing.Doing so means that

Measuring attitudes by assessing physiological arousal tends to identify the _ but not the _ of the attitude.

Which of the following is not used to overcome the limitations of traditional self-report methodology?

Which of the following would not be considered an attitude?

While watching the presidential debate on television, Matilda critically evaluated the arguments made by each candidate and was persuaded to support a particular candidate because of the quality of her arguments.Matilda exhibited

Research by Aronson and Carlsmith (1963)shows that severe punishment

The process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message is called

Research on the attitudes of twins suggests

For which type of attitude would an implicit attitude measure be more predictive than an explicit attitude measure?

The findings of the classic Festinger and Carlsmith (1959)experiment indicate that

An unpleasant psychological state often aroused when people hold two conflicting cognitions is called

Cross-cultural research indicates that cognitive dissonance

The most direct and straightforward way to assess an attitude is through the use of

Identify and explain the process whereby the source of a message gradually loses its impact over time.

Persuasive communication is the outcome of three possible factors.Which of these is not one of those factors?

Jacqueline, an attitude researcher, is interested in how people feel about alcohol.She would be well-advised to use a

Shaniqua plans to use a self-report measure in which people indicate their agreement or disagreement with a list of statements.She is using

What is Social Psychology

Doing Social Psychology Research

The Social Self

Perceiving Persons

Stereotypes, Prejudice, and Discrimination

Conformity

Group Processes

Attraction and Close Relationships

Helping Others

Aggression

Law

Business

Health and Well being

Filters

Exam 6: Attitudes

An attitude that is brought to mind quickly and easily is said to be

One potential problem with self-report measures is that

People who want to hold correct attitudes will often engage in central route processing.Doing so means that

Measuring attitudes by assessing physiological arousal tends to identify the _____ but not the _____ of the attitude.

Which of the following is not used to overcome the limitations of traditional self-report methodology?

Which of the following would not be considered an attitude?

While watching the presidential debate on television, Matilda critically evaluated the arguments made by each candidate and was persuaded to support a particular candidate because of the quality of her arguments.Matilda exhibited

Research by Aronson and Carlsmith (1963)shows that severe punishment

The process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message is called

Research on the attitudes of twins suggests

For which type of attitude would an implicit attitude measure be more predictive than an explicit attitude measure?

The findings of the classic Festinger and Carlsmith (1959)experiment indicate that

An unpleasant psychological state often aroused when people hold two conflicting cognitions is called

Cross-cultural research indicates that cognitive dissonance

The most direct and straightforward way to assess an attitude is through the use of

Identify and explain the process whereby the source of a message gradually loses its impact over time.

Persuasive communication is the outcome of three possible factors.Which of these is not one of those factors?

Jacqueline, an attitude researcher, is interested in how people feel about alcohol.She would be well-advised to use a

Shaniqua plans to use a self-report measure in which people indicate their agreement or disagreement with a list of statements.She is using

What is Social Psychology

Doing Social Psychology Research

The Social Self

Perceiving Persons

Stereotypes, Prejudice, and Discrimination

Conformity

Group Processes

Attraction and Close Relationships

Helping Others

Aggression

Law

Business

Health and Well being

Filters

Measuring attitudes by assessing physiological arousal tends to identify the _ but not the _ of the attitude.