Exam 4: The Marketing Environment

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.Tumlin is developing a strategic marketing plan to cover the first five years of the salon's business.She must be sure to consider which of the following uncontrollable factors in her plan?

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