Exam 4: The Marketing Environment

The majority of Hispanic Americans are of _____ descent.

Basic research attempts to develop new or improved products.

Generation Y is the most ethnically diverse generation the nation has ever seen.

Shabby Chic fashion boutique has responded to economic trends by placing an emphasis on improving the quality of merchandise it offers,improving customer service,and reducing its cost of goods sold because consumers are not shopping as much as they used to due to lower purchasing power.Shabby Chic is apparently dealing with which level of economic activity?

_____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.

Marketers need a thorough understanding of the laws established by the federal government,state governments,and regulatory agencies.

The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts.Its marketing department constantly monitors trends in the external environment that might affect the firm.Which economic factor may pose a major threat to this company?

The largest Japanese community outside of Japan resides in the country of Brazil,a former Portuguese colony.Today,the Japanese-Brazilian families operate schools to continue their cultural traditions.Does this mean that Brazil has a multicultural society?

The study of people's vital statistics,such as their ages,births,deaths,and locations,is called:

Baby boomers represent a monolithic group.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The group of consumers identified by the researcher as most likely to avail themselves of the services offered by Tumlin's grooming salon is called a:

A company that specializes in planning and organizing large family reunions has hired you to identify 25 geographic target markets that are also examples of multicultural societies.What types of locations should you offer this firm?

The Federal Trade Commission (FTC)has many regulatory powers that govern the action of persons and corporations.Name and briefly describe four of the powers of the FTC.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The price of wooden chopsticks in Japan has increased by almost 50 percent.The price increase influences which factor of the external environment of restaurant owners in Japan?

Riot Media is a media and toy company that capitalizes on the "gross-out" humor that boys ages 8 through 14 greatly enjoy.In other words,it targets _____.

All of the following are taken into account in a cost of living index EXCEPT:

A multicultural society is characterized by:

Compare and contrast Generation Y and Generation X.Which generation is of more interest to marketers? Why?

Almost any product in India,from tap water to milk,has traces of toxins due to the overuse and misuse of insecticides by Indian farmers,but the government expects multinational corporations (MNCs)operating in India to produce food that is toxin-free.In this way both _____ factors influence the operating environment for foreign firms.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The fact that people would actually treat their dogs to a luxurious spa treatment reflects a change in _____ factors within the external environment.