Exam 4: The Marketing Environment

_____ factors are environmental factors that include our attitudes,values,and lifestyles.

Which of the following statements best describes the typical target market?

One of the results of the Americans with Disabilities Act is an increase in the numbers of disabled travelers.Publications like Emerging Horizons,a California-based,25,000-circulation magazine focus on accessible travel,and businesses,such as Mobility Challenged Vacations Ltd.,see that disabled tourists are a growing market.One can argue the increase in tourism by the disabled was due to:

The Federal Trade Commission (FTC)accused Campbell Soup of deceptive advertising because the soup company's advertising showed bowls of soup that appeared to be full of meat,vegetables,and noodles.The appearance of the soup was altered by the placing of glass marbles in the bottom of the bowl,which caused the ingredients to rise to the top of the bowl.The FTC would have issued a(n)_____ to make Campbell stop running the deceptive ad.

_____ is measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration,claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.The FDA is part of which environmental factor affecting the marketing of this product?

Psychography is the study of people's vital statistics such as their ages and locations.

Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.

The Gramm-Leach-Bliley Act is aimed at the healthcare industry.

The group of people in the United States who were born between 1946 and 1964 are known as:

Compare and contrast basic and applied research.Give an example of each.

All of the following are factors in the external environment affecting marketing EXCEPT:

All of the following are segments into which baby boomers have been subdivided into EXCEPT?

Sometimes the Federal Trade Commission (FTC)will require an advertiser to include in its advertisements additional information about the products being promoted.This is to clarify past statements the FTC believes were misleading or unfairly presented to consumers.This practice is called:

Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific,pragmatic problem?

Merissa Champlain designs and sells clothes for young working women.Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers.Why is this?

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous products of a specific type.

The external environment is a strong influence on a target market and can provide _____ for the marketing manager.

Generation Y is the first generation of latchkey children--products of dual-career and/or divorced households.

The Sherman Act of 1890 establishes protection for trademarks.