Exam 4: The Marketing Environment

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration,claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.Marketers of the e-cigarette claim that they are not marketing the product to children,particularly because a starter kit costs over $100.Which economic factor are the marketers claiming will likely keep this product out of the hands of children?

Which ethnic group has the highest average family income?

Which of the following represents the largest group of consumers in the United States?

The growth of dual-income families has resulted in:

Which of the following is NOT a demographic characteristic of a population?

If you were to ask Americans what they most desire to make their lives easier,most will want more time.This feeling that there are not enough hours in a day is an example of a(n)_____ factor that has strongly influenced the marketing environment.

You are a marketing consultant for a firm that wants to target members of Generation X.Based on your knowledge of this demographic group,your advice to this firm would be to _____.

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.

The higher your _____,the higher your purchasing power:

Lee Siracca owns two horses,brews his own beer,participates in the civic arts commission,enjoys talk radio,hikes on wilderness trails,and competes in rodeos.All of these diverse needs and interests influence his choices of the goods and services he buys.Lee has a_____.

Four dollar a gallon gasoline was unimaginable when mechanical gas pumps first appeared in the United States in the 1930s.Their spinning dials cannot register sales beyond $99.99,which will not fill up many SUVs.The pumps can be modernized for about $650,but the company that provides this service has a huge backlog.This is an example of how _____ factors affect small convenience stores and service stations.

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration,claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.The e-cigarette has been heralded as an innovative product that serves a need for smokers by helping them quit the habit.This innovative product was developed from changes in which environment?

What is the CPSC? How does it affect marketing?

The practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single,traditional lifestyle is known as aggregate lifestyles.

Lance is a 30-year old,single professional who enjoys hiking,college sports,and poetry.He lives with his girlfriend but does not have plans to get married in the near future.He leads a life much different from his father who married right after high school,had children,and worked for the same company his entire career.More and more in the U.S.,consumers like Lance are enjoying _____,piecing together a variety of interests,products,and services instead of conforming to traditional stereotypes.

E-cigarettes Smoking inflames non-smokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration,claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in anti-freeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because they come in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.E-cigarette manufacturers claim they are not trying to sell this product to children.Rather,they are offering an alternative to combustible tobacco for committed smokers.These smokers comprise the manufacturers':

Champion Lyte is a sugar-free sports drink.In developing the product,its manufacturer thoroughly studied the legal restrictions on the drink's ingredients,packaging,manufacturing,and labeling and has abided by all such restrictions.In this way,the manufacturer of Champion Lyte drinks conducted its examination of all political and legal factors that might affect the product's marketing.

Which of the following is the largest Asian American segment?

Almost half of all U.S.residents is a minority.

Abetta,Royal King,Kincade,EquiRoyal,and Amadeus are all manufacturers and marketers of Western-style saddles for horses.Thus,the manufacturers are _____ factors in each other's external environments.