Exam 4: The Marketing Environment

When a company engages in _____,it is implementing strategies that attempt to shape the external environment in which it operates.

Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.In the small nation,the use of explosives is stringently controlled.This is an example of how _____ factors can influence a business.

In the future,electrical power may come from quantum nucleonics,a form of nuclear power that produces no residual radiation.The ability to use this form of power will require equipment adaptations,but it will solve the world's need for clean and efficient power.When quantum nucleonics is developed,it will be an example of how _____ factors can affect an organization.

There are several federal laws that affect marketing regarding the competitive environment,pricing practices,and false advertising.Name and briefly describe three of these federal laws.

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.

After Hal Li purchased and installed a woodburning stove to heat his family home,the stove caught fire and damaged much of the house.He believes the stove had inadequate insulation.Li should voice his concerns to the Federal Trade Commission (FTC).

What is a component lifestyle? Describe how a college student follows a component lifestyle.Use specific examples.

Which of the following is the most difficult for marketing managers to forecast,influence,or integrate into marketing plans?

Consumers born between 1965 and 1978 form a group called _____.

What type of research did the marketing consultant perform for Tumlin?

Refer to Dog Spa.The uncontrollable environmental factors Tumlin faces in terms of zoning restrictions for the new dog salon represent _____ factors.

Juan is a marketing professor researching consumer decision-making processes.Specifically,he is examining if including a picture in a print advertisement is more effective than not including a picture in influencing readers' attitude toward the advertisement and brand advertised.He is not researching any specific brand,but rather he is interested in testing Dual Coding theory that predicts that pictures will have a more positive impact on attitudes.Juan is conducting _____ research.

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness.Since the product was designed primarily for diabetics,health care professionals who treat diabetics are its primary target market.

_____ is measured by comparing the relative cost of a standard of goods and services in different geographic areas.

Privacy policies for companies in the United States are largely voluntary and there are almost no regulations on the collection and use of personal data.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a _____ factor in their external environment.

Which of the following events has had the greatest effect on marketing?

Shark fin soup is a favorite Thai food.When a San Francisco-based organization claimed that the leading producer's soup contained mercury poison,its sales plummeted.The popularity of this soup in Thailand represents a(n)_____ factor while Thailand's lax enforcement of environmental protection and consumer protection regulations are a(n)_____ factor.

In Asia,Procter & Gamble (P&G)discovered that consumers like to experiment with different brands of shampoos and shy away from the family-size bottles so popular with Americans.Now it sells single-use sachets of shampoo in Asia.P&G responded to _____ factors when it changed its Asian packaging.

When the Federal Trade Commission (FTC)issues a final directive to a firm to stop engaging in an activity the FTC considers illegal,this directive is a(n):