Exam 4: The Marketing Environment

The Gramm-Leach-Bliley Act is an important law designed to:

Susan is the director of marketing for a company that sells recreational vehicles and is developing a marketing plan to cover the next five years of business.Which of the following is an uncontrollable factor Susan must consider in her plan?

Kendra teaches high school science.She is also a wine expert,a PTA president,and an accomplished sculptor.Her other interests include scrapbooking,gourmet cooking,and NASCAR.Marketers would categorize Kendra as _____.

Consider a small southern town where almost half the residents are African Americans and the rest whites.Nearly all of the residents can trace their ancestors' arrivals in the community back at least four generations.This town is an example of a:

The competitive environment of a business encompasses the number of competitors the firm must face,the relative size of these competitors,regulatory agencies,and the degree of interdependence within the industry.

Laws and regulations of various governments and their ongoing development and change are an example of _____ factors that are part of all organizations' external environment.

When the Federal Trade Commission (FTC)uses the term "restitution," it means:

All of the following are powers of the Federal Trade Commission EXCEPT:

Consumers' concern for health issues affects the way food is marketed.For example,marketers must now list the number of grams of transfat on a product's nutrition label because it has recently come to light that this type of fat is harmful.Consumers' concern for health issues is a(n)_____ factor.

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products: no-mess breakfast bars and drinks that can be consumed while commuting.The popularity of on-the-go food is largely the result of changes in _____ factors.

The _____ is an agency that prevents the use of unfair methods of competition in commerce.

The clothing style worn by tweens reflects that of their parents.

When Universal Studios Japan opened,health inspectors discovered the theme park had piped industrial use water not suitable for drinking into its drinking fountains.The problem was unanticipated and costly to repair.This is primarily an example of how _____ factors can cause a business to incur unexpected costs.

A cold medicine manufacturer offers a promotion allowance to retailers for setting up displays featuring its products.Retailers are also offered promotional allowances on purchases of the products.Which legislation requires the manufacturer to make these promotion allowances available to all retailers on a proportionately equal basis?

Name and describe one federal law that has been passed to protect consumers from identity theft.

Marketing managers cannot control _____,but they can sometimes influence it.

List and describe the four basic values that have strongly influenced American's attitudes and lifestyles.

Girls between the ages of 8 and 14 are one of the growing markets for high-end shoe manufacturers.These girls want styles that are both youthful and grown-up looking.They are _____.

Commercial truck drivers have really suffered financially as a result of increasing diesel fuel.As they look for ways to make their trucks perform more efficiently,manufacturers have created truck body designs that are more aerodynamically sound.This is an example of how _____ factors can help during recessionary periods.

An economic recession increases demand for products and services.