Exam 9: Business Intelligence Systems

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Which of the following observations concerning expert systems is true?

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Knowledge management was done only after the advent of social media.

(True/False)
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What is knowledge management (KM)?

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________ is a technique for harnessing the power of thousands of computers working in parallel.

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Neural networks are a popular unsupervised data mining technique used to predict values and make classifications.

(True/False)
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What are the common problems with using operational data?

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Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

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KM benefits organizations because it ________.

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In market-basket terminology, confidence is the probability that two items will be purchased together.

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Which of the following is a fundamental category of BI analysis?

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With unsupervised data mining, analysts do not create a model or hypothesis before running the analysis.

(True/False)
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An OLAP cube and an OLAP report are the same thing.

(True/False)
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Name and describe the three primary activities in the BI process.

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A BI server extends alert/RSS functionality to support user subscriptions.

(True/False)
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________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

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In supervised data mining, a model is developed after the analysis.

(True/False)
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________ requires the user to request BI results.

(Multiple Choice)
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Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

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A drawback associated with OLAP reports is their inability to let users drill down into the data.

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Which of the following is true of unsupervised data mining?

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