Exam 9: Business Intelligence Systems

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Ajax is one of the customers of a well-known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

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Which of the following statements is true about reporting applications?

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Hadoop is an open-source program supported by the Apache Foundation4 that implements MapReduce on potentially thousands of computers.

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Push publishing delivers business intelligence ________.

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In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

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What is the objective of performing a market-basket analysis?

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The viewer of an OLAP report can change its format.Which term implies this capability?

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In market-basket terminology, ________ describes the probability that two items will be purchased together.

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Describe the features of a data mart.

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Knowledge discovery in databases (KDD)is used as a synonym for data mining.

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Which of the following is an example of a measure in an OLAP report?

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What is OLAP? What are some of its features?

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________ is defined as information containing patterns, relationships, and trends of various forms of data.

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Describe the management functions of a business intelligence server.

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The three primary activities in the BI process are to acquire data, perform analysis, and publish results.

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A decision tree analysis is a supervised data mining technique.

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________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

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Which of the following terms is used as a synonym for data mining?

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OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

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What are expert systems? What are their primary disadvantages?

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