Question 1

A data mart is a data collection that addresses a particular functional area of the business.

Accepted Answer

A) True 
 B)False

Question 2

Describe the functions of data warehouses.

Accepted Answer

Larger organizations typically create an

Question 3

What are the primary benefits of knowledge management?

Accepted Answer

The primary benefits of KM are:
1.KM fos

Question 4

It is possible to capture the customers' clicking behavior using clickstream data.

Accepted Answer

A) True 
 B)False

Question 5

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

Accepted Answer

A) total sales 
B) average sales 
C) sales region 
D) average cost 
A) total sales 
B) average sales 
C) sales region 
D) average cost

Question 6

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

Accepted Answer

A) 311 
B) 555 
C) 113 
D) 545 
A) 311 
B) 555 
C) 113 
D) 545

Question 7

Which of the following observations about RFM and OLAP reports is true?

Accepted Answer

A) RFM is more generic than OLAP. 
B) OLAP reports are more dynamic than RFM reports. 
C) RFM reports have measures and dimensions. 
D) RFM reports can drill down into the data. 
A) RFM is more generic than OLAP. 
B) OLAP reports are more dynamic than RFM reports. 
C) RFM reports have measures and dimensions. 
D) RFM reports can drill down into the data.

Question 8

A value of 999-999-9999 for a U.S.phone number is an example of dirty data for BI purpose.

Accepted Answer

A) True 
 B)False

Question 9

With ________, statistical techniques can identify groups of entities that have similar characteristics.

Accepted Answer

A) regression analysis 
B) cluster analysis 
C) expert systems 
D) neural networks 
A) regression analysis 
B) cluster analysis 
C) expert systems 
D) neural networks

Question 10

Explain the difference between static and dynamic reports.

Accepted Answer

Static reports are BI documents that are

Question 11

________ attempt to directly capture employee expertise.

Accepted Answer

A) Expert networks 
B) Expert systems 
C) Expert analysis 
D) Expert decisions 
A) Expert networks 
B) Expert systems 
C) Expert analysis 
D) Expert decisions

Question 12

All management data needed by any of the BI servers is stored in metadata.

Accepted Answer

A) True 
 B)False

Question 13

What are MapReduce and Hadoop?

Accepted Answer

MapReduce is a technique for harnessing

Question 14

In market-basket terminology, a conditional probability estimate is called lift.

Accepted Answer

A) True 
 B)False

Question 15

A sales report that is current as of the time the user accessed it on a Web server is a static report.

Accepted Answer

A) True 
 B)False

Question 16

________ is a term that refers to the level of detail represented by the data.

Accepted Answer

A) Granularity 
B) Intricacy 
C) Elaboration 
D) Complexity 
A) Granularity 
B) Intricacy 
C) Elaboration 
D) Complexity

Question 17

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Accepted Answer

A) cluster analysis 
B) unsupervised data mining 
C) supervised data mining 
D) click streaming 
A) cluster analysis 
B) unsupervised data mining 
C) supervised data mining 
D) click streaming

Question 18

Which of the following is an example of a supervised data-mining technique?

Accepted Answer

A) cluster analysis 
B) market-basket analysis 
C) regression analysis 
D) click streaming 
A) cluster analysis 
B) market-basket analysis 
C) regression analysis 
D) click streaming

Question 19

Report servers are specialized Web servers.

Accepted Answer

A) True 
 B)False

Question 20

A data mart is a lot larger than a data warehouse.

Accepted Answer

A) True 
 B)False

A data mart is a data collection that addresses a particular functional area of the business.

Describe the functions of data warehouses.

What are the primary benefits of knowledge management?

It is possible to capture the customers' clicking behavior using clickstream data.

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

Which of the following observations about RFM and OLAP reports is true?

A value of 999-999-9999 for a U.S.phone number is an example of dirty data for BI purpose.

With ________, statistical techniques can identify groups of entities that have similar characteristics.

Explain the difference between static and dynamic reports.

________ attempt to directly capture employee expertise.

All management data needed by any of the BI servers is stored in metadata.

What are MapReduce and Hadoop?

In market-basket terminology, a conditional probability estimate is called lift.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

________ is a term that refers to the level of detail represented by the data.

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Which of the following is an example of a supervised data-mining technique?

Report servers are specialized Web servers.

A data mart is a lot larger than a data warehouse.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Development Processes

Information Systems Management

Information Security Management

The International Dimension

Filters

Exam 9: Business Intelligence Systems

A data mart is a data collection that addresses a particular functional area of the business.

Describe the functions of data warehouses.

What are the primary benefits of knowledge management?

It is possible to capture the customers' clicking behavior using clickstream data.

An OLAP report has measures and dimensions.Which of the following is an example of a dimension?

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

Which of the following observations about RFM and OLAP reports is true?

A value of 999-999-9999 for a U.S.phone number is an example of dirty data for BI purpose.

With ________, statistical techniques can identify groups of entities that have similar characteristics.

Explain the difference between static and dynamic reports.

________ attempt to directly capture employee expertise.

All management data needed by any of the BI servers is stored in metadata.

What are MapReduce and Hadoop?

In market-basket terminology, a conditional probability estimate is called lift.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

________ is a term that refers to the level of detail represented by the data.

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

Which of the following is an example of a supervised data-mining technique?

Report servers are specialized Web servers.

A data mart is a lot larger than a data warehouse.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Development Processes

Information Systems Management

Information Security Management

The International Dimension

Filters