Question 1

Which of the following is an SM application provider?

Accepted Answer

A) Oracle 
B) SAP 
C) McAfee 
D) LinkedIn 
A) Oracle 
B) SAP 
C) McAfee 
D) LinkedIn

Question 2

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Accepted Answer

A) strength of a viral hook 
B) value of social capital 
C) curse of dimensionality 
D) social media policy 
A) strength of a viral hook 
B) value of social capital 
C) curse of dimensionality 
D) social media policy

Question 3

A folksonomy is content structure that has emerged from the processing of many user tags.

Accepted Answer

A) True 
 B)False

Question 4

________ is a term that came to be used when companies such as Google offered thin-client email such as Gmail for free, as a service.

Accepted Answer

A) Platform as a service 
B) Software as a service 
C) Infrastructure as a service 
D) Cloud as a service 
A) Platform as a service 
B) Software as a service 
C) Infrastructure as a service 
D) Cloud as a service

Question 5

Key users submit ideas and responses to nonkey users for publication in communities.

Accepted Answer

A) True 
 B)False

Question 6

________ differentiates SMIS from Web site applications.

Accepted Answer

A) Networking data 
B) Content data 
C) Connection data 
D) User-generated data 
A) Networking data 
B) Content data 
C) Connection data 
D) User-generated data

Question 7

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most effect on the organization.

Accepted Answer

A) True 
 B)False

Question 8

If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________.

Accepted Answer

A) leave it 
B) edit it 
C) delete it 
D) report it 
A) leave it 
B) edit it 
C) delete it 
D) report it

Question 9

Web 2.0 companies provide software ________.

Accepted Answer

A) as a licensed product with hefty fees 
B) with controlled releases 
C) as a non-installable product 
D) as a free service 
A) as a licensed product with hefty fees 
B) with controlled releases 
C) as a non-installable product 
D) as a free service

Question 10

Social capital does not depreciate.

Accepted Answer

A) True 
 B)False

Question 11

Human capital is the investment in social relations with the expectation of returns in the marketplace.

Accepted Answer

A) True 
 B)False

Question 12

User-generated content (UGC)is the essence of SM relationships.

Accepted Answer

A) True 
 B)False

Question 13

Defenders-of-belief communities are highly effective for activities that involve innovation or problem solving.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true of social CRM?

Accepted Answer

A) Customers that are likely to generate the most business get the most attention and have the most effect on the organization. 
B) The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content. 
C) Each customer crafts his or her own relationship with the company. 
D) Though relationships emerge from joint activity, companies have a lot more control than the customers. 
A) Customers that are likely to generate the most business get the most attention and have the most effect on the organization. 
B) The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content. 
C) Each customer crafts his or her own relationship with the company. 
D) Though relationships emerge from joint activity, companies have a lot more control than the customers.

Question 15

To an organization, the ________ is the likelihood that an entity in the relationship will do something that benefits the organization.

Accepted Answer

A) principle of relationship 
B) strength of a relationship 
C) customer relations 
D) customer lifetime value 
A) principle of relationship 
B) strength of a relationship 
C) customer relations 
D) customer lifetime value

Question 16

The first task in managing social networking risk is to know the sources of potential problems and to monitor sites for problematic content.

Accepted Answer

A) True 
 B)False

Question 17

Describe the hypersocial organization.Name the four pillars of a hypersocial organization.

Accepted Answer

Gossieaux and Moran developed a sociolog

Question 18

Which of the following revenue model is followed by companies providing Web 2.0 services?

Accepted Answer

A) traditional marketing 
B) pay per click 
C) user participation 
D) venture capital 
A) traditional marketing 
B) pay per click 
C) user participation 
D) venture capital

Question 19

Which of the following observations is true?

Accepted Answer

A) A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources. 
B) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships. 
C) Social capital depreciates and such depreciation cannot be ameliorated by adding something of value to the interaction. 
D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related. 
A) A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources. 
B) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships. 
C) Social capital depreciates and such depreciation cannot be ameliorated by adding something of value to the interaction. 
D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.

Question 20

Google publishes Google Maps and provides tools for users to make custom modifications to those maps, which is an example of mashup.

Accepted Answer

A) True 
 B)False

Which of the following is an SM application provider?

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A folksonomy is content structure that has emerged from the processing of many user tags.

________ is a term that came to be used when companies such as Google offered thin-client email such as Gmail for free, as a service.

Key users submit ideas and responses to nonkey users for publication in communities.

________ differentiates SMIS from Web site applications.

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most effect on the organization.

If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________.

Web 2.0 companies provide software ________.

Social capital does not depreciate.

Human capital is the investment in social relations with the expectation of returns in the marketplace.

User-generated content (UGC)is the essence of SM relationships.

Defenders-of-belief communities are highly effective for activities that involve innovation or problem solving.

Which of the following statements is true of social CRM?

To an organization, the ________ is the likelihood that an entity in the relationship will do something that benefits the organization.

The first task in managing social networking risk is to know the sources of potential problems and to monitor sites for problematic content.

Describe the hypersocial organization.Name the four pillars of a hypersocial organization.

Which of the following revenue model is followed by companies providing Web 2.0 services?

Which of the following observations is true?

Google publishes Google Maps and provides tools for users to make custom modifications to those maps, which is an example of mashup.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Development Processes

Information Systems Management

Information Security Management

The International Dimension

Filters

Exam 8: Social Media Information Systems

Which of the following is an SM application provider?

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A folksonomy is content structure that has emerged from the processing of many user tags.

________ is a term that came to be used when companies such as Google offered thin-client email such as Gmail for free, as a service.

Key users submit ideas and responses to nonkey users for publication in communities.

________ differentiates SMIS from Web site applications.

Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most effect on the organization.

If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________.

Web 2.0 companies provide software ________.

Social capital does not depreciate.

Human capital is the investment in social relations with the expectation of returns in the marketplace.

User-generated content (UGC)is the essence of SM relationships.

Defenders-of-belief communities are highly effective for activities that involve innovation or problem solving.

Which of the following statements is true of social CRM?

To an organization, the ________ is the likelihood that an entity in the relationship will do something that benefits the organization.

The first task in managing social networking risk is to know the sources of potential problems and to monitor sites for problematic content.

Describe the hypersocial organization.Name the four pillars of a hypersocial organization.

Which of the following revenue model is followed by companies providing Web 2.0 services?

Which of the following observations is true?

Google publishes Google Maps and provides tools for users to make custom modifications to those maps, which is an example of mashup.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Development Processes

Information Systems Management

Information Security Management

The International Dimension

Filters