Exam 8: Social Media Information Systems

The primary risk of peer-to-peer support is loss of control.

In McAfee's SLATES Enterprise 2.0 model, "A" is for ________.

Deleting problematic content on social networking sites is best reserved for when ________.

Emergence in the context of management means loss of control of employees.

One of the major sources of UGC problems is inappropriate content.

The Web 2.0 business model relies on ________ for revenue.

Describe the difference between Web 2.0 processing and traditional processing.

The multiplicative nature of social capital means that a huge network of relationships to people who have few resources may be lower than that of a smaller network with people with substantial resources.

Web 2.0 does not allow mashups, which occur when the output from two or more Web sites is combined into a single user experience.

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is part of the ________ component.

Which of the following observations is true about a hypersocial organization?

Someone who sees an interesting feature in an SM presence and sends a link to that feature to friends can be called an active lurker.

Social networking procedures are more informal for SM sponsors than they are for social networking users.

A hyper-social organization is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.

Explain the meaning of hypersocial in the context of CRM and emergence in the context of management.

Content data is data and responses to data that are contributed by users and SM sponsors.

According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

According to Gossieaux and Moran's model of the hyper-social organization, channels transmit knowledge, whereas networks transmit data.

Being linked to a network of highly regarded contacts is a form of ________.

Social media is the use of information technology to support the sharing of content among networks of users.