Question 1

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Accepted Answer

A) True 
 B)False

Question 2

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

Accepted Answer

A) True 
 B)False

Question 3

Web 2.0 applications are characterized by frequent releases of thick-client applications.

Accepted Answer

A) True 
 B)False

Question 4

The term use increases value means that the value of a web site is indirectly proportional to the number of people using it.

Accepted Answer

A) True 
 B)False

Question 5

A characteristic of Web 2.0 is that the value of a site increases with users and use.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following best represents the value of social capital?

Accepted Answer

A) Number of Relationships × Relationship Strength × Entity Resources 
B) Entity Resources - (Number of Relationships + Relationship Strength) 
C) Number of Relationships - Relationship Strength - Entity Resources 
D) (Number of Relationships × Relationship Strength)/ Entity Resources 
A) Number of Relationships × Relationship Strength × Entity Resources 
B) Entity Resources - (Number of Relationships + Relationship Strength) 
C) Number of Relationships - Relationship Strength - Entity Resources 
D) (Number of Relationships × Relationship Strength)/ Entity Resources

Question 7

Outsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Accepted Answer

A) True 
 B)False

Question 8

In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.

Accepted Answer

A) LAN 
B) links 
C) language 
D) leader 
A) LAN 
B) links 
C) language 
D) leader

Question 9

A viral hook is something that induces people to share a message with others.

Accepted Answer

A) True 
 B)False

Question 10

Seekers of the truth will seek the truth, even if that means recommending another vendor's product over yours.

Accepted Answer

A) True 
 B)False

Question 11

Explain the terms "defenders of belief" and "seekers of the truth." How do the goals of each type of community differ?

Accepted Answer

Gossieaux and Moran, creators of the hyp

Question 12

________ measures the frequency that someone who clicks on an ad makes a purchase, Likes a site, or takes some other action desired by the advertiser.

Accepted Answer

A) AdWords 
B) Conversion rate 
C) Ad entity 
D) Conversion protocol 
A) AdWords 
B) Conversion rate 
C) Ad entity 
D) Conversion protocol

Question 13

Social capital depreciates, but such depreciation can be ameliorated by ________.

Accepted Answer

A) dropping older relationships 
B) reducing the level of investment in relationships 
C) adding something of value to the interaction 
D) increasing one's human capital 
A) dropping older relationships 
B) reducing the level of investment in relationships 
C) adding something of value to the interaction 
D) increasing one's human capital

Question 14

A social media policy is a statement ________.

Accepted Answer

A) that delineates employees' rights and responsibilities 
B) that lists a firm's products and services 
C) that lists the social and environmental effects of a company's economic actions 
D) that defines the type of medium and channel that must be used for social media 
A) that delineates employees' rights and responsibilities 
B) that lists a firm's products and services 
C) that lists the social and environmental effects of a company's economic actions 
D) that defines the type of medium and channel that must be used for social media

Question 15

________ are the companies that operate the SM sites.

Accepted Answer

A) SM application providers 
B) SM sponsors 
C) SM client servers 
D) SM consultants 
A) SM application providers 
B) SM sponsors 
C) SM client servers 
D) SM consultants

Question 16

A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true.When confronted with contrary evidence, the group members do not change their opinion.According to Gossieaux and Moran, this is an example of a ________ community.

Accepted Answer

A) defenders-of-belief 
B) seekers-of-the-truth 
C) heterogeneous 
D) cloud 
A) defenders-of-belief 
B) seekers-of-the-truth 
C) heterogeneous 
D) cloud

Question 17

Web 2.0 includes Web-delivered services and content that are paid for by users.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following describes the meaning of "sense" activity, in the SEAMS dynamic process?

Accepted Answer

A) the communities which are important to a person 
B) connecting communities to one's internal value chains and processes 
C) one's success in terms of social capital 
D) publicizing community successes 
A) the communities which are important to a person 
B) connecting communities to one's internal value chains and processes 
C) one's success in terms of social capital 
D) publicizing community successes

Question 19

Web 2.0 as Web-delivered services and content that are paid for by ________.

Accepted Answer

A) SM sponsors 
B) users 
C) advertising 
D) investors 
A) SM sponsors 
B) users 
C) advertising 
D) investors

Question 20

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

Accepted Answer

A) links 
B) authoring 
C) signals 
D) extensions 
A) links 
B) authoring 
C) signals 
D) extensions

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

Web 2.0 applications are characterized by frequent releases of thick-client applications.

The term use increases value means that the value of a web site is indirectly proportional to the number of people using it.

A characteristic of Web 2.0 is that the value of a site increases with users and use.

Which of the following best represents the value of social capital?

Outsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.

A viral hook is something that induces people to share a message with others.

Seekers of the truth will seek the truth, even if that means recommending another vendor's product over yours.

Explain the terms "defenders of belief" and "seekers of the truth." How do the goals of each type of community differ?

________ measures the frequency that someone who clicks on an ad makes a purchase, Likes a site, or takes some other action desired by the advertiser.

Social capital depreciates, but such depreciation can be ameliorated by ________.

A social media policy is a statement ________.

________ are the companies that operate the SM sites.

A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true.When confronted with contrary evidence, the group members do not change their opinion.According to Gossieaux and Moran, this is an example of a ________ community.

Web 2.0 includes Web-delivered services and content that are paid for by users.

Which of the following describes the meaning of "sense" activity, in the SEAMS dynamic process?

Web 2.0 as Web-delivered services and content that are paid for by ________.

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Development Processes

Information Systems Management

Information Security Management

The International Dimension

Filters

Exam 8: Social Media Information Systems

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Users employ browsers and client applications to read and submit data and to add and remove connections to communities and other users.

Web 2.0 applications are characterized by frequent releases of thick-client applications.

The term use increases value means that the value of a web site is indirectly proportional to the number of people using it.

A characteristic of Web 2.0 is that the value of a site increases with users and use.

Which of the following best represents the value of social capital?

Outsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.

A viral hook is something that induces people to share a message with others.

Seekers of the truth will seek the truth, even if that means recommending another vendor's product over yours.

Explain the terms "defenders of belief" and "seekers of the truth." How do the goals of each type of community differ?

________ measures the frequency that someone who clicks on an ad makes a purchase, Likes a site, or takes some other action desired by the advertiser.

Social capital depreciates, but such depreciation can be ameliorated by ________.

A social media policy is a statement ________.

________ are the companies that operate the SM sites.

A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true.When confronted with contrary evidence, the group members do not change their opinion.According to Gossieaux and Moran, this is an example of a ________ community.

Web 2.0 includes Web-delivered services and content that are paid for by users.

Which of the following describes the meaning of "sense" activity, in the SEAMS dynamic process?

Web 2.0 as Web-delivered services and content that are paid for by ________.

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware and Software

Database Processing

Data Communication and the Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Development Processes

Information Systems Management

Information Security Management

The International Dimension

Filters