Exam 5: Consumer Choice: Individual and Market Demand

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By changing the amount of income a consumer has to spend, a change in the price of one good may affect the quantity demanded of another good.

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Elaine values the utility of her first cup of coffee at $1; a second cup, $.75; and a third cup, $.50. If Elaine drinks three cups of coffee for breakfast, her marginal utility is equal to

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An indifference curve is a line showing

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Along a single indifference curve,

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The law of diminishing marginal utility states that total utility will increase at a decreasing rate as additional units of a commodity are acquired.

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The optimal purchase rule is stated as

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All decisions involve opportunity cost.

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All of the points on a budget line result in combination of goods that expend all of her income.

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If we graph marginal utility, the curve has a negative slope. This is because of the

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The consumer maximizes his total utility (measured in money terms)when, at his chosen quantity of every good he buys, marginal utility

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Jason considers a crystal bowl, a silver dish, and a pewter figurine, each priced $45 at the local gift shop. He chooses the silver dish because according to economic theory,

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As a rule, the more of a commodity a consumer acquires, the smaller will be her total utility from that good.

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A bottle of wine costs $8 and a quiche costs $5. At Robert's present levels of consumption, he spends all his income and receives marginal utility of $10 from the last bottle of wine and marginal utility of $4 from the last quiche. To maximize his total utility, Robert should

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All points on an indifference curve represent combinations of two goods that are equally desirable to the consumer.

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In general, as a consumer acquires more and more of a good, the marginal utility remains constant.

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Figure 5-9 Figure 5-9   In Figure 5-9, the consumer's marginal rate of substitution at his optimum choice of X and Y is In Figure 5-9, the consumer's marginal rate of substitution at his optimum choice of X and Y is

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Suppose the price of butter falls because milk price supports are removed. Will people's tastes shift away from margarine and toward butter?

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Figure 5-12 Figure 5-12   In Figure 5-12, if a consumer equilibrium moves from B to A, this shows that In Figure 5-12, if a consumer equilibrium moves from B to A, this shows that

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At the end points on a budget line, the consumer is not spending all of his budget, since one of the goods is not being purchased.

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A budget line is a straight line designed to show

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