Exam 7: Business Marketing

In the past 24 years,Mothers Work has grown from a small,mail-order catalog business headquartered inside the founder's home,to the world's largest seller of maternity apparel,with nearly 1,600 locations.In terms of the business market,Mothers Work would be best classified as a(n):

Personal selling is pervasive in organizational markets because:

A dentist hired a janitorial service to clean her office every evening.The janitorial service provided the dentist with:

The Federal Aviation Administration has been struggling for several years with antiquated systems,and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours,resulting in significant snarls at major airports.The most recent failure occurred in the FAA's core telecommunications network,called the Federal Telecommunications Infrastructure (FTI),which is managed by Harris Corporation.Marc Raimondi,a spokesperson for Harris Corporation,said,"The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency,prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions.The problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of a complete overhaul of the system.The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables.The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to Federal Aviation Administration.Harris Corporation provides which type of business product to the FAA?

The demand for consumer goods often affects the demand for business products.This characteristic of business markets is called _____ demand.

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. ) -Refer to Baseball Dirt.What type of business product would Partac Peat's dirt be since it is used in the making of baseball fields?

The Barter Company (TBC)located in Kennesaw,Georgia acts as a broker between companies that want to trade products or services.Companies must be a TBC member,and there is a one-time fee to join.TBC charges a brokerage fee on each transaction facilitated.TBC is an example of a (n):

Which of the following is the BEST example of an institution market?

Organon Teknina sells inexpensive equipment to detect Escherichia coli,listeria,or salmonella bacteria in food.The company serves not-for-profit institutions that need to regularly check food quality.Organon Teknina would be LEAST likely to sell to:

Managers can use the NAICS data to:

All of the following are current roles of the Internet in business marketing EXCEPT:

The buying center:

Electric cars will increase the demand for electricity,which will then dramatically increase demand for the equipment needed to provide consumers with the electricity.This dramatic increase is due to the:

The _____ is the set of all persons in an organization who become involved in the purchasing process.

The Federal Aviation Administration has been struggling for several years with antiquated systems,and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours,resulting in significant snarls at major airports.The most recent failure occurred in the FAA's core telecommunications network,called the Federal Telecommunications Infrastructure (FTI),which is managed by Harris Corporation.Marc Raimondi,a spokesperson for Harris Corporation,said,"The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency,prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions.The problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of a complete overhaul of the system.The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables.The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to Federal Aviation Administration.When the FAA purchases a satellite-based system,this will be a situation in which it is purchasing an entire system,not just a modified part or new vendor for existing parts.Basically,this is a situation in which the FAA will be purchasing a system for the first time and is referred to as a(n):

All of the following are considered types of business products EXCEPT:

For Renovation Remodeling Company,wrenches,drills,and circular saws are all examples of _____ because they are shown as expenses on the yearly accounting statements.

Boise Cascade comprises two businesses.Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States.The firm's 33 distribution facilities market a wide range of building products and services to retail lumber dealers,home improvement centers,and industrial accounts nationwide. Boise Cascade Wood Products manufactures plywood,lumber,particleboard,and engineered wood products (laminated veneer lumber,I-joists,and laminated beams)at 20 manufacturing facilities in the United States and Canada.The firm's wood products are used primarily in housing,industrial construction,and a variety of manufactured products.Our wood products are sold to retail lumber dealers,home centers specializing in the do-it-yourself market,and industrial customers. -Refer to Boise Cascade.Home Depot purchases large amounts of plywood and lumber from Boise Cascade,which it sells to contractors and others in the building trade.For classification purposes,Home Depot would be which type of customer?

In Japan,reciprocity and personal relationships contribute to the development of:

Why is customer service an important factor in business marketing?